PawsConnect.com Launches Brickfish Campaign to Inspire Puppy Love: User-Generated Content Campaign Takes Internet Dating to the Dogs - and Cats!

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Brickfish(TM), the social media advertising platform, and PawsConnect.com, a new social networking Web site for connected pet people, today announced the "Pet Personals by PawsConnect" campaign featuring profiles of lonesome pets in search of purrrfect love. Anyone can enter their pets or view and vote for their favorite pet profiles. PawsConnect.com will award $350 for the highest scoring entry chosen from the top 100 highest scoring entrants who also sign up for PawsConnect.com. The campaign is located at http://www.pawsconnect.com/contest1.html?utm_source=brickfish.

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We encourage anyone who thinks his or her pet is the pick of the litter to enter the campaign.

    "PawsConnect.com is an entertaining virtual community for pet lovers, which makes the 'Pet Personals by PawsConnect' campaign such a great vehicle to engage animal lovers online," said Sue Howard, Marketing Manager for Pethealth Inc., the parent company of PawsConnect.com. "We encourage anyone who thinks his or her pet is the pick of the litter to enter the campaign."

Entrants upload photos of their pets with a brief description of their pet's perfect love. In addition to the grand prize, $200 and $50 gift certificates from PETCO.com will be awarded to one entry from the top 50 most viral entrants and to one entrant who signs up on PawsConnect.com and posts an entry on his or her PawsConnect.com profile.

According to Howard, thousands of pet lovers will be introduced to the PawsConnect.com site by using the Brickfish platform's patent-pending content sharing tools that enable users to easily share branded User-Generated Content (UGC) with peers through email, Instant Message and by posting on social network sites. The goal of the campaign is to increase PawsConnect.com memberships through a series of entertaining campaigns that engage users.

"The 'Pet Personals by PawsConnect' campaign is a unique way for PawsConnect.com to enlist animal lovers through peer-to-peer endorsement," said Shahi Ghanem, CEO of Brickfish. "Leveraging the power of social UGC and social media, the Brickfish platform will enable PawsConnect.com to spark interaction amongst pet owners and fans everywhere. We look forward to igniting awareness of PawsConnect.com."

The "Pet Personals by PawsConnect" campaign runs through March 19. For more information about Brickfish, visit Brickfish.com.

About Pethealth

Founded in 1999, Pethealth is the second largest provider of pet insurance to pet owners in North America, and the leading provider of pet related database management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names, including PetCare, ShelterCare, CherryBlue, 24PetWatch, PetPoint, and PawsConnect.com.

To find out more about Pethealth, visit our website at http://www.pethealthinc.com.

About Brickfish

Brickfish(TM), the online marketing platform, has created a revolutionary new approach to online marketing that leverages the power of User Generated Content and social media to connect brands with consumers. Brands and agencies use our patent-pending platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is shared from consumer to consumer via email, IM, and hundreds of social media sites such as MySpace, Facebook, YouTube, and more. Campaign participants are rewarded for creating, voting, reviewing and sharing content, resulting in high-quality brand engagement. The Brickfish platform then tracks consumer interactions with this content and provides detailed analytics on campaign reach, performance and demographics. This results in a powerful viral marketing approach that has proven to be 5 to 10 times more effective than traditional online marketing methods such as display ads or search optimization.

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