Network Solutions® Implements New Technology that Enhances its Pay Per Click Advertising Services

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As the demand for pay per click advertising via Search Engine Marketing continues to rise, Web solutions leader Network Solutions launches new keyword optimization technology that monitors and improves keyword selections around the clock and includes enhanced reporting and geo-targeting capabilities.

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Innovations like our new keyword optimization software will benefit all of our PPC campaign management customers, while other enhancements like our geo-targeting capabilities can help smaller businesses to use their PPC budgets with greater efficiency.

Network Solutions® announces Pay Per Click (PPC) advertising enhancements that include industry-leading optimization of keywords through new self-learning software. The software monitors crucial Web activity around the clock, automatically translating the data into actionable improvements for the keyword selections and campaign performance for Network Solutions' customers. The enhanced pay per click management program provides customers with 24-hour access to detailed, daily campaign performance reporting, allowing them to monitor and evaluate their pay per click advertising investment whenever they choose.

The improved PPC management program also features sophisticated geo-targeting capabilities that enable customers to hone in their PPC campaign impressions on specific geographic markets. Phone call leads have been integrated into the pay per click management system as well, with features that allow call recording and detailed reporting of phone lead data. These added features move the service into the PPA (Pay Per Action) realm, enabling clients to generate leads from emails, forms, landing pages, and phone calls.

"Although our current pay per click services were generating thousands of lucrative leads for our customers, we recognized the potential for improvement," explains Knut Svendsen, Director of Product Marketing for Network Solutions. "Innovations like our new keyword optimization software will benefit all of our PPC campaign management customers, while other enhancements like our geo-targeting capabilities can help smaller businesses to use their PPC budgets with greater efficiency."

Existing features of Network Solutions' PPC management services include expert campaign consulting, PPC advertising budget optimization and lead tracking. The actual day-to-day management of the campaigns is handled by Network Solutions' in-house experts, giving customers the ability to review performance reporting, follow tracked leads and increase or decrease their PPC budgets at any time.

For more information about the new paid search engine marketing enhancements and packages available from Network Solutions, please visit http://www.networksolutions.com/pay-per-click/index.jsp.

About Network Solutions:

Network Solutions, a leading provider of e-business solutions for small business and the pioneer of the domain name registration service, offers a full range of services, including Web hosting, Web design, e-commerce software, search engine marketing, SSL certificates, email services and domain name registration. For more information about Network Solutions, visit About.NetworkSolutions.com.

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