Proactive PPC Management Technique Achieves Higher ROI for Marketers

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Teleport7 launches new pay-per-click service to increase marketer’s ROI by adjusting campaigns individually to achieve greater cost effectiveness and quicker turnaround time.

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“We’re thrilled to launch Proactive PPC Management into the marketplace,” said Matthew Szubrycht, a partner at Teleport7 and one of the PPC model pioneers of the nineties.

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Teleport7, a leading-edge marketing technology and methodology company, today announced the launch of its Proactive PPC Management Program, a tool that uses a complex scientific system to adjust pay-per-click campaign parameters, maximize ROI (return on investment) and to lower advertising costs. In a still uncertain economy, Telport7’s new system provides clients more security than ever because its daily monitoring techniques are able to adjust campaigns based purely on performance, historical trends and the statistical probability of producing desired results.

“We’re thrilled to launch Proactive PPC Management into the marketplace,” said Matthew Szubrycht, a partner at Teleport7 and one of the pay-per-click model pioneers of the late-nineties. “There’s a trend out there of companies and marketers going in blind, wasting time and money on their pay-per-click programs, hoping for good results. We are counteracting that trend and helping the industry as a whole by adding a new level of efficiency.”

By looking at each campaign and keyword daily, and adjusting bids accordingly, Teleport7 targets specific ad positions on search result pages, lowers cost-per-click and achieves a significantly higher ROI. A vast majority of marketers are not equipped with the technology to execute on this level of efficiency, especially across large, keyword-rich campaigns. This method is the de facto proper way for marketers to save time and money and improve their PPC campaign results.

Pay-per-click programs are traditionally run in a passive or reactive mode, without enough attention given to detailed reporting and proper adjustments throughout the life of the campaign. Typically campaign adjustments are only made as rarely as once-per-week or even once-per-month, resulting in poorly performing campaigns that waste time and money and result in superficial outcomes. Moreover, large marketing efforts can take the average advertiser several hours or even days to compile results, yet are often critical to managing multiple clients' PPC advertising initiatives. Teleport7’s comprehensive daily, weekly and monthly reports detail the performance of clients’ PPC campaigns, while they undergo constant testing, monitoring and adjustments to ensure higher return on investment and sound results for clients.

Teleport7’s PPC program was specifically created to interact seamlessly with any entity that uses Google AdWords, Yahoo Search Marketing and/or Microsoft AdCenter (Bing), and allows clients to choose one optimization scenario out of four possibilities (maximize conversions, maximize clicks, maximize impressions or decrease overall costs), that best matches their goals.

About Teleport7
Teleport7 is comprised of a diverse group of professionals dedicated to bringing cutting edge marketing technology and methodology to organizations looking to gain better marketplace visibility, increase brand recognition and ultimately drive more potential customers to their doorstep. With well-over a decade of experience in marketing, business, technology and science, Teleport7's professional team is in a unique position to orchestrate complex and unique marketing campaigns on almost any scale, spanning a diverse array of services and advertising mediums: Proactive PPC ROI Management, Progressive, White Hat SEO, Qualified Lead Generation, Affiliate Networking, Social Media Image Management and Marketing, and TV Advertising. Learn more about Teleport7 at http://teleport7.com/.

Contact:
Matthew Szubrycht
619-944-2927
matts(at)teleport7(dot)com

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