Omaha, NE (PRWEB) March 19, 2012
"If we don't get your website listed on the first page of Google, we don't get paid."
So say's Larry Dozier, the manager of Net Success, an Omaha SEO company which has recently shifted over to using a pay per performance pricing model for their seo clients.
Many small business owners are hesitant to hire an SEO firm simply because of the degree of uncertainty involved. Most SEO companies charge a large fee upfront, but make no guarantees of success. There's a strong incentive for the SEO provider to over-promise in order to secure the contract. Additionally, it's difficult for a business owner to assess the true skill level of the SEO provider, making most company owners reluctant to enter into an SEO relationship.
"That's where we turn the whole thing upside down" states Dozier. "Instead of placing the risk on the client, we take the majority of the risk upon ourselves. If we don't succeed in placing your website, we don't get paid. Period."
Net Success begins by examining the needs of the prospective client, as well as their own ability to meet those needs.
If Net Success determines that they can successfully place the prospective client's website for keywords which will bring in substantial traffic, a formal SEO relationship is entered into.
"The entire arrangement hinges upon our ability to deliver real value to the website owner. By value we mean page one Google listings for keywords which generate real traffic and which bring real money in the door." say's Dozier. "If your SEO isn't doing that for you, what good is he?"
The way the Net Success model works is that the website owner pays a one-time activation fee of $199.00. Over the following twelve months, there is an agreed upon monthly fee charged for each keyword for which the site ranks on the first page of Google search results. The monthly fee ranges from $25 to $200 per keyword, depending upon how competitive the keyword is.
At the end of the 12 month period, the site owner has the option to renew.
"If we do our job right, which we will, we anticipate that most clients will be eager to continue the relationship." Dozier states. "Everything depends on our being an asset for your business, delivering real value - not just sales hype."