Boston, MA (PRWEB) May 28, 2008
PayPerClickJournal.com, a very popular website featuring regularly updated information about the marketing advantages of using Pay Per Click (PPC) advertising, has added a new PPC Management section to the site that explains different techniques for the management of PPC advertising campaigns. As different Internet marketing strategies emerge, evolve, and become more specialized, Pay Per Click advertising has become one of the most quick and effective ways for businesses to generate traffic to a website.
PPC ads are the sponsored advertisements that appear on many websites and also search results pages when certain keywords and phrases are entered into a search field. When a web user clicks on a PPC ad, the advertiser literally pays a fee each time their ad is clicked. The amount that is paid is largely determined by the level of competition at the most visible locations on a web page and, in the case of search results pages, how often a relevant search keyword or phrase is used.
According to figures released by investment banking firm, Piper Jaffray, advertisers spent over $14 billion on Pay Per Click advertising in 2006 and that number is expected to rise by 37% each year for the foreseeable future.
The new PPC advertising management section of PayPerClickJournal.com features topical information on how businesses can manage PPC ads effectively in their marketing campaigns and maximize return on investment. Each blog post addresses a different facet of PPC advertising, including how to analyze the success rate of each individual ad. Written by Internet marketing expert, Nick Stamoulis and Brick Marketing, site visitors get an insider's perspective on what methods work, how they work, and why the levels of effectiveness vary.
The information presented on the site is free for anyone to view and visitors can leave comments, ask questions, and offer their opinions on any or all of the topics. Businesses just becoming aware of the advantages of this marketing form but are unsure how to get started or manage a PPC ad campaign are invited to visit the Pay Per Click Journal at http://payperclickjournal.com or call 877-295-0620 to learn more information.
Pay Per Click Journal