Recognized for Innovation in the Fitness Industry at the Smarta100 Awards

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payasUgym ( has been recognized for its innovation in the Fitness Industry in 2011 at the prestigious Smarta100 awards. The Smarta100 is an annual celebration of the most resourceful, original, exciting and disruptive small businesses in the UK, supported by O2.

We are really happy that, and the fitness industry by reflection, has been recognised with such a prestigious award for innovation. 2011 has been an incredible year for

Thousands of companies were nominated with the top 100 being selected by a panel of expert judges including Michael Birch who created social networking site BEBO, the property developer and founder of Sarah Beeny, Will King from King of Shaves and several other high profile entrepreneurs. Previous winners include, and launched its web-based service into the fitness industry in early 2011 and now works with almost 150 gyms in London. By the end of 2012 will also be available in Manchester, Birmingham and a number of other towns and cities around the UK.

By providing a simple service enabling customers to use a network of gyms on a pay-as-you-go basis, is bringing new customers into the fitness industry. People are increasingly demanding flexibility and convenience in all sectors and the fitness industry is no different. With customers are able to manage a free online account which they top up with credit, a bit like a pay-as-you-go mobile phone. They then spend this credit on vouchers for gym use called ePasses.

This innovative use of technology, combined with a massive focus on online marketing, has launched into the consciousness of the general public. The team at are understandably delighted to have been recognized by Smarta100 and are proud to represent the innovation currently revolutionizing the fitness industry.

Co-founder, Michael Blake, said “We are really happy that, and the fitness industry by reflection, has been recognized with such a prestigious award for innovation. 2011 has been an incredible year for, despite tough market conditions, and we can’t wait to welcome even more gyms and gyms users to our service in 2012.”

Having won the Smarta100 award, is now shortlisted for the Business of the Year award for 2011. Vote for here:

For further information on, please contact:

Company Information: was founded by Neil Harmsworth, Jamie Ward and Michael Blake who are all available for interview. The idea for was created by Jamie Ward, Neil Harmsworth and Michael Blake after discussing the difficulties in finding decent gyms in London that you can just go to on a one-off basis. was launched in February 2011 and currently has over 135 gyms available and plan to launch in Manchester and Birmingham later in 2011.

For further information on the Smarta100, please visit:


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Jamie Ward
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