payasUgym.com has proved to be hugely attractive to new gym users with over 3.5 million customer searches being carried out in the last 12 months
London, UK (PRWEB UK) 9 May 2012
Pimlico Fitness (London) is the latest club to join the world’s largest gym access programme, payasUgym.com. With a superb location in the heart of London, Pimlico Fitness prides itself on its friendly ‘local’ feel and will be offering day passes, one month passes and three month memberships through payasUgym.com.
With over 300 clubs already involved across the country, payasUgym is the largest network of its kind and has picked up numerous awards for innovation since launching just 15 months ago. The service and enables people to use gyms and health clubs across the UK on a flexible basis with the objective of getting more people involved in fitness.
Having initially launched in London in February 2011, payasUgym.com has grown rapidly and includes gyms and health clubs of all shapes and sizes. Gym users are attracted by the flexibility of the service and the variety of clubs involved, whilst gym operators are keen to benefit from the new customers that start using their facilities thanks to the marketing carried out by payasUgym.com. Gaining the support of gym operators has been key to the rapid expansion of this free-to-participate service.
CEO Jamie Ward said, “payasUgym.com has proved to be hugely attractive to new gym users with over 3.5 million customer searches being carried out in the last 12 months. However, the key to the expansion of the service has been to demonstrate to gym operators that it is in their interests to offer a wider variety of services to get more people involved in sport and exercise.”
To use the service customers simply create a free online account which they top-up with credit, similar to the process of topping-up a pay as you go mobile phone. They can then use this credit to buy passes for gym use at any of the listed gyms and health clubs which range from single day passes and a variety of short term gym membership options.
Notes to Editors:
The idea for payasUgym.com was created by Jamie Ward and Neil Harmsworth after discussing the difficulties in finding decent gyms in London that you can just go to on a one-off basis.
payasUgym.com was launched in February 2011 and currently offers over 300+ gyms in the UK and is now the world’s largest gym access programme.