Payday Powers Proves its Powers by Tweeting About It!

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Payday Power, a leading payday loans broker in the UK has recently added live application and approval stats to the website as they happen, as part of their ongoing concern to be as open and transparent as possible.

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When we first switched this on, we didn’t really consider that Twitter may limit the number of status updates or ‘tweets’ we could process, and due to the success and high number of loan approvals we hit the ‘tweet’ limit in the first hour.

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The technology behind being able to display live application statistics is a little complicated and firstly involves updating the Payday Power Twitter account, directly from the website as soon as short term loan applications are approved or for any other significant activity. The second stage is to include a simple ‘web application’ from Twitter, which is then integrated into the website which connects with Payday Powers Twitter account and displays the updates as they occur.

Julian, the creative Director for Payday Power says “We are rather pleased that we can give our customers this level of transparency and feedback and does go to show that we really can find them a loan in a couple of minutes, when maybe they have been turned down a number of times from other websites and lenders.”

He goes on to say ”When we first switched this on, we didn’t really consider that Twitter may limit the number of status updates or ‘tweets’ we could process, and due to the success and high number of loan approvals we hit the ‘tweet’ limit in the first hour. Now we only tweet say one in 10 applications so we don’t upset Twitter too much but this still provides the transparency we wanted to give to our customers and to show everyone that, yes, you can apply and get approved in 2 minutes and get your cash in 1 hour – just like we’ve always said”.

A few weeks ago, Payday Power released figures which showed loan success rates had doubled, and this latest update in many ways further 'brags' about it, and if it's working, why not?

To check out the current status of applications on the website, visitors are advised to look to the right hand side “Who’s Borrowing” info box for live updates and to see who is borrowing right now from Payday Power Loans. Alternatively, visit their Twitter account at http://twitter.com/paydaypower.

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Michael Valentine

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