Indianapolis, IN (PRWEB) August 11, 2010
With pay-per-click (PPC) marketing becoming more and more competitive, questions arise of how businesses get more leads and conversions to their front door. Tying the traditional method of 800 numbers into pay-per-click strategies now gives businesses a secondary means of gathering leads for their PPC campaign spend allowing for higher return on investment and increased lead generation.
upSurge Marketing is redefining how PPC strategies are being executed in today’s market. Through the use of 800 number technologies, businesses now can include unique call numbers into their campaigns and are able to associate a lead with that number including additional information such as name, caller phone number, and email address. This technique and new integration allows businesses to take baseline consumer information before being connected to their sales department. “As we looked at this technology integration into our PPC campaign strategies, we knew that conversion rates were much higher when one-on-one contact between consumer and business occurred, gathering baseline data at a minimum is vital for lead nurture. By utilizing this integration with website lead capture and transactions, now businesses have multiple channels to gain more business and revenue opportunity.” said Chad Rader, Chief Executive Officer, upSurge Marketing LLC.
upSurge Marketing the premier provider of pay-per-click strategies has begun implementing this new concept into its current client campaigns and have realized increases of 5 to 1, calls to website lead intakes by adding in the 800 number integration, that is a 400% increase in trackable and targeted lead volume. A key utilization of this technology allows multiple location and national businesses to have one unique 800 phone number associated with their campaigns; callers are seamlessly geo-routed to the closest appropriate location to their physical address by simply entering their zip code during the call. “The results we have seen thus far have been far beyond what was expected and our customers are reaping the benefits of this inexpensive addition to their PPC campaigns.” said Chad Rader, Chief Executive Officer, upSurge Marketing LLC.
About upSurge Marketing, LLC
upSurge Marketing LLC, the premier provider of pay-per-click search engine marketing strategy, is a comprehensive one-stop solution for paid advertising. With over a decade of experience, they provide the industry knowledge and expertise required to optimize your web site and pay-per-click strategy to produce quality leads and high transactional conversion rates with effective return on investment (ROI). http://www.upsurgemarketing.com
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Read our PPC Blog: http://www.upsurgemarketing.com/blog
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