Spreading the Love: Which Wich’s Project Project PB&J® Smashes World Record by Making 26,710 Sandwiches

Share Article

Dallas-based Chain to Donate All Sandwiches to Area Charities & Organizations

News Image

Which Wich, an award-winning, national, fast-casual sandwich concept, made and donated 26,710 peanut butter and jelly sandwiches to Dallas-based non-profit organizations on Thursday January 15, 2015. The sandwiches were made during the chain’s ‘Spreading Party’ at the Sheraton Dallas, where more than 500 franchisees, corporate staff and volunteers gathered in an attempt to surpass the existing Guinness World Record of 20,975 sandwiches made in an hour.

“Today, we used a lot of peanut butter and a lot of jelly but most of all we used a lot of love, which is the secret ingredient in our PB&J sandwiches,” said Jeff Sinelli, founder, CEO and “Chief Vibe Officer” behind the booming sandwich brand. “With these sandwiches we are able to feed thousands in the Greater Dallas area, and we couldn’t be happier to provide food to those that need it most in our home city.”

During the hour-long creation of the 26,710 sandwiches, the team used 2,210 loaves of bread, 2,550 pounds of peanut butter, and 2,065 pounds of jelly. By the end of the hour, all of the sandwiches were wrapped and packaged for immediate delivery to a variety of area charities and organizations.

The event was in support of Which Wich’s newly launched philanthropic campaign, Project PB&J®, where for every PB&J sandwich purchased in a Which Wich location, the company donates a PB&J to a local cause and banks one for their global initiative trust.

The sandwiches made at the ‘Spreading Party’ were donated to organizations including:

  •     The Salvation Army DFW
  •     Our Calling
  •     The SoupMobile
  •     Boys & Girls Club of Greater Dallas
  •     Big Brothers Big Sisters Lone Star
  •     Foster Kids Charity
  •     Genesis Women’s Shelter & Support
  •     Ronald McDonald House of Dallas
  •     Dallas Casa
  •     The Bridge North Texas
  •     Metrocrest Services

The brand has a goal of making and donating over 1-million sandwiches in 2015.

“We talk about the ‘vibe’ at Which Wich and today you could really feel the energy from the collection of Which Wich personnel and the volunteers from charities and organizations across the area,” said Sinelli. “This accomplishment is remarkable, but this is just the blast off for a program we want to be an integral part of the communities we serve. It’s a simple concept, but I truly believe we can change the world with a PB&J.”

Since launching at the beginning 2014, the campaign ended the year with more than 50,000 PB&J sandwiches sold and thus 150,000 donated back to local communities and banked for large scale areas of need.

The company currently has locations in 38 states and the United Arab Emirates, Mexico City, and Panama City. Which Wich is rapidly expanding and territories are available across the United States with a heavy focus in the Chicago, Phoenix, Salt Lake City, Las Vegas, New Orleans and DC-Baltimore areas for growth. The brand is also looking forward to expanding internationally in 2015, with openings in Qatar, Bahrain, Kuwait, Lebanon and Saudi Arabia.

ABOUT Which Wich:
Which Wich® Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur, Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014,QSR named Which Wich one of their "2014 Best Franchise Deals" and Forbes listed Which Wich as one of their 2014 “30 Best Franchises To Buy.” Which Wich currently has 400 locations open or in development in 38 states and eight countries. For more information, visit http://www.whichwich.com.

ABOUT Project PB&J®
Which Wich’s Project PB&J® program aims to aid in the fight against hunger by allowing customers the chance to donate peanut butter and jelly sandwiches to organizations in local communities who provide food for those in need. Which Wich founders, Jeff and Courtney Sinelli, share a love for the PB&J sandwich and after supporting hundreds of charitable causes over the last decade, Jeff and Courtney wanted a more direct path to helping people. It occurred to them that maybe they could change the world by giving away PB&Js.

Project PB&J® was started in January 1, 2014 to bring comfort and comfort food to those in the world who need it; to let them know someone out there cares. From those affected by natural disasters to local organizations, Project PB&J is trying to bring a smile to the face of those in need and a meal to their belly. Now Project PB&J is featured in every one of our nearly 400 stores across the country.

When you buy a Project PB&J sandwich, you're helping in three ways. You get a sandwich, which you can give away or gift if you're not in the mood for PB&J. Which Wich® gives a second PB&J sandwich to a local organization that could use a little love. And Which Wich banks a sandwich to help the world during times of greater need

Spreading Parties were born out of a sense of camaraderie, attempting to make even bigger impact in our communities. From 20, to 500 people, Spreading Parties are a way to come together and make thousands of PB&Js in one room, together. Join us at LEAP 2015, where we will attempt to break the World Record and join forces to make 22,000+ PB&Js to donate in greater Dallas-Fort Worth!
For more information, visit http://www.projectpbj.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lauren Kaminski
Visit website