Webloyalty First to Achieve Compliance with Most Recent Payment Card Industry Data Security Standards

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Webloyalty (http://www.webloyalty.com), a leading provider of incremental revenue for online businesses, today announced its payment application systems have achieved compliance with the latest Payment Card Industry Data Security Standard (PCI DSS) version 1.2. The compliance rating puts Webloyalty in an elite category for securing and protecting consumers’ financial information. These most recent PCI standards were introduced on October 1, 2008.

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Webloyalty places a premium on keeping our members' financial data private and secure. We take the annual assessment seriously and devote time, money and resources into ensuring our technological infrastructure is the best it can be

"We are pleased to have worked closely with Webloyalty on PCI DSS assessments over the past 4 years, including providing support for this latest compliance achievement. As a provider of comprehensive PCI DSS services covering compliance, remediation and program management, we work with many merchants and service providers. Webloyalty is the first of our clients to become PCI DSS 1.2 compliant," said Branden Williams, Director, PCI Practice, VeriSign (http://www.verisign.com/).

The PCI Security Standards Council was formed by American Express, Discover Financial Services, JCB International, MasterCard Worldwide and Visa Inc., International to help facilitate the broad adoption of consistent data security measures. The DSS is a set of comprehensive requirements intended to help organizations proactively protect customer data. It includes measures for security management, policies, procedures, network architecture, software design and other critical protective areas.

"Webloyalty places a premium on keeping our members' financial data private and secure. We take the annual assessment seriously and devote time, money and resources into ensuring our technological infrastructure is the best it can be," said Rick Fernandes, CEO and founder, Webloyalty.

Starting January 1, 2009, all merchants wanting to process transactions with American Express, Discover, JCB International, MasterCard or Visa credit or debit cards will have to comply with the new standard.

About Webloyalty

Webloyalty (http://www.webloyalty.com) provides more than 150 e-commerce sites with solutions for generating incremental revenue by driving traffic, minimizing site and shopping cart abandonment, offering alternative payment methods, cross-selling additional merchandise and encouraging repeat business. Headquartered in Norwalk, Connecticut, Webloyalty has more than 470 employees in 8 different locations across the US and in Europe.

Additional information on Webloyalty is available at http://www.webloyalty.com. For customer service inquires, please contact 1-800-732-7031 or customerservice@webloyalty.com.

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