Vitrium System’s Leading PDF Analytics Technology Featured in Adobe Technology Report
Adobe Systems expected to incorporate similar technology to Vitrium’s docmetrics using Omniture technology. A newly-published report from The Future of Publishing makes a clear and compelling case for the value of measuring the metrics of PDF files.
Vancouver, BC (PRWEB) November 5, 2009 -- A newly-published report from The Future of Publishing makes a clear and compelling case for the value of measuring the metrics of PDF files.
Titled “Adobe’s Designs on Web Analytics: The Omniture Acquisition,” the report, by noted electronic publishing analyst Thad McIlroy, quotes from both outside analysts and Adobe executives to uncover the inside rationale for Adobe’s $1.8 billion purchase.
All parties surrounding the deal have recognized that a vital component of the web, PDF files, are not measured by web analytics firms today. Anil Batra, in his blog on web analytics states the case plainly. He sees numerous advantages in Adobe having the opportunity to add robust analytics to PDF files. Creators of PDF content will not only be able to see how many people downloaded a particular piece of content but they will also learn:
| | - About the circulation of the content. Did a person who downloaded the paper pass it along to others?
- How far did the reader go through the PDF?
- If a reader searched for something in the PDF?
- What were the keywords?
- To tie the PDF analytics with site analytics to optimize and target the site side experience as well as arm the sales force with the information.
|
Paul Weiskopf, Adobe Systems’ SVP of Corporate Development is quoted in an interview conducted exclusively for the report stating: “We think that there are opportunities for PDF, but we don’t see this as limited to any specific file format. We expect to be agnostic with respect to formats.”
However, as McIlroy notes, “for several years Vitrium Systems has sold a similar offering called docmetrics. The key features of docmetrics might be incorporated into Adobe’s offerings in the years to come, but docmetrics makes it easy today to visualize how the Omniture acquisition can enable web analytics in PDF files. Docmetrics changes the value proposition for the dissemination of PDF documents.
“It’s remarkable,” McIlroy commented after the report’s release, “how far ahead of the curve Vitrium has been with docmetrics. It will surely be several years before Adobe can fully implement Omniture’s technology in Adobe’s Acrobat technology, which provides a great opportunity to Vitrium.”
For more information contact:
Peter Nieforth, CEO, Vitrium Systems, Inc.
1- (604) 677-1500, Extension 45
The report Adobe’s Designs on Web Analytics: The Omniture Acquisition, (© 2009 by The Future of Publishing) is available for download for $95 as a protectedpdf document at www.thefutureofpublishing.com.
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