Sweet Bling Adds Peace, Love and Cupcakes Charm to Jewelry Line

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What happens when a California creator of fine cupcake charms teams up with a well known East Coast author of a children’s book series, The Cupcake Club? Nothing short of adorable, sweet, and of course, bling!

This was a way for us to reach the tween market with our product line; the Cupcake Club is a wonderful series and we are thrilled to be associated with the books.

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The Peace, Love and Cupcake charm was recently introduced by Sweet Bling to complement a popular storyline in the second book in The Cupcake Club series. The series is written by New York Times best-selling author Sheryl Berk and her nine year old daughter, Carrie.

With a passion for both cupcakes and jewelry, the author and jewelry designer connected online and realized there was an opportunity to collaborate on a charm and bracelet to follow the storyline of Berk’s second book in The Cupcake Club series, “Recipe for Trouble.” In the book the main character, Lexi, receives a bracelet with a peace sign, a heart and a cupcake. "This was a way for us to reach the tween market with our product line," says Sweet Bling founder, Melanie Kartalija, “The Cupcake Club is a wonderful series and we are thrilled to be associated with the books."

The newest charm in the line from Sweet Bling features a pink-enameled peace sign on a sterling silver cupcake. It sells for $65 or can be purchased on a chain for $80, or charm bracelet with an additional heart and peace charm for $125 at http://www.sweetbling.com/. For a limited time, Sweet Bling is offering a signed copy of Berk’s “The Cupcake Club: Recipe for Trouble” with the purchase a Peace, Love and Cupcakes charm. "The Cupcake Club: Recipe for Trouble” was released on October 1, 2012. The next book in the series, "Winner Bakes All" will be out in March 2013.

Sweet Bling is a company owned by Melanie Kartalija of Del Mar, California. Kartalija discovered that “while a box of cupcakes is sure to put a smile on the recipient’s face, a cupcake charm lights up the face of the wearer -- over and over again.” Each cupcake charm design is original and cast in sterling silver or 14 karat white, yellow or rose gold. Cupcake charms are made to order and can be sprinkled with diamonds, rubies or sapphires -- all set by hand. The charms are all made in the USA and range in price from $65 to $1,375. The complete line can be viewed at http://www.sweetbling.com/.

Sheryl Berk is a New York Times best-selling author of Soul Surfer. She has collaborated with numerous celebrities, including Britney Spears, Tia Mowry, and Carmen Electra on their memoirs and lifestyle books. Sheryl also served as the founding editor in chief of Life & Style Weekly Magazine, Executive Entertainment Editor for A&E Biography, and was a frequent contributor to InStyle Magazine, Martha Stewart Weddings and the NY Daily News. Carrie Berk is a fifth grader and cupcake connoisseur! She has her own blog, Carrie's Cupcake Critique, and Facebook page with 14,000 followers: facebook.com/PLCCupcakeClub.

For more information on this topic contact Melanie Kartalija at melanie(at)sweetbling(dot)com or call 858-750-9646. Photos attached. Visit us at facebook.com/SweetBling and twitter.com/SweetBling.

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Melanie Kartalija
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