Prepares for Holiday Rush as Online Jewelry Sales Skyrocket During Holidays

Share Article is set to meet sales as the holiday season approaches and consumer demands surge for online jewelry orders. Consumers are expected to spend billions through online jewelry purchases.

People like convenience, and there's nothing more convenient than shopping for jewelry online

Despite the economic lull the United States is experiencing, there is one thing of which both online and offline retailers can be assured as the holiday shopping season quickly approaches: Jewelry is going to be a hot commodity this holiday season.

In fact, while jewelry sales are steady across the board, online jewelry sales are poised to skyrocket. A study conducted by Jupiter Research estimates that online sales of jewelry will reach $2.6 billion dollars in 2009, up from $2.2 billion dollars in 2006. Additionally, according to Forrester Research, online jewelry sales are set to hit $172.4 billion this year alone, and it estimates that online jewelry sales will jump to 14 percent of all jewelry sales by 2010.

Yan Berry, the founder and creative director of, believes that purchasing jewelry online will one day be the choice of the majority of consumers.

"People like convenience, and there's nothing more convenient than shopping for jewelry online," Berry says. "At, we've found that our clients like the convenience of browsing and the ease of purchasing our pearl jewelry."

Online specialty stores, most notably jewelry stores, generally sell the same pearl jewelry for lower prices than those found in physical retail stores. In addition, online jewelry stores also tend to have far more knowledgeable staff and larger selections than consumers will find in retail stores.

While purchasing jewelry online is a convenience, Berry advises that, regardless of where consumers purchase jewelry, they do ample research to determine how to choose the best piece of jewelry. Understanding how pearls are graded and the general standards of quality is essential to choosing the best pearl jewelry at the best values. Additionally, consumers who are shopping for jewelry online should opt for established online stores that offer both 30-day money back guarantees and secure servers for purchasing products. features a Pearl Buying Guide that covers such topics as choosing the color of a pearl, determining necklace length, and deciding which size pearl necklace is right for the pearl's recipient. It also serves as inspiration for consumers, helping them to decide what piece of pearl jewelry to purchase for a loved one.

Berry expects that online jewelry sales at will be swift this holiday season. "More and more consumers are beginning to realize the advantage of purchasing jewelry online," she says. "And, at, we're looking forward to a successful holiday season."


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