Pearl Insurance Takes Home Gold at PIMA's 2007 MarkeTTech Competition

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Pearl Insurance won a Gold Award in the 2007 Professional Insurance Marketing Association (PIMA) MarkeTTech Marketing Methods competition, which recognizes excellence in marketing materials. In addition to the Gold for the category of Cross-Sell and Upgrade Marketing, Pearl also earned a Bronze Award for Self-Promotion Agency (Website), another Bronze for Mail Solicitation for an Underwritten Product, and an Honorable Mention for Multiple-Effort Marketing Campaign. Pearl's results in the competition are exceptional because they were not only up against the biggest names in the insurance marketing industry, but also because each of their entries won a place in the competition's roster of winners.

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but we could not have asked for a better outcome this year -- earning an award for every entry we submitted.

Pearl Insurance recently won four awards, including a Gold Award, in the 2007 Professional Insurance Marketing Association (PIMA) MarkeTTech Marketing Methods competition. The annual contest highlights the best work in the insurance marketing industry and recognizes excellence in marketing materials.

A forum for leaders in the insurance direct marketing industry to craft strategic relationships, develop business opportunities, and hone their expertise, PIMA is the nation's premier association for insurance marketers. It consists of third-party administrators, insurance carriers, and other business partners involved in the direct marketing of insurance products in the affinity and association marketplace. Going against some of the biggest names and budgets in the insurance marketing industry in this distinguished competition, Pearl impressed the judges substantially, taking home an award for every entry they submitted.

Pearl's Marketing, Administration, Information Systems, and Database Management teams worked together to produce these outstanding results. In addition to the Gold Award for the category of Cross-Sell and Upgrade Marketing, Pearl also earned a Bronze Award for Self-Promotion Agency (Website), another Bronze for Mail Solicitation for an Underwritten Product, and an Honorable Mention for Multiple-Effort Marketing Campaign.

"This is not the first time Pearl's innovative group of insurance professionals has brought home an award from PIMA's annual competition -- one of the most significant events in our industry," explains Mike Murphy, Chief Sales and Marketing Officer at Pearl Companies, "but we could not have asked for a better outcome this year -- earning an award for every entry we submitted."

Pearl has employed four national PIMA presidents, including President/CEO Gary Pearl, Executive Vice President/Chief Sales & Marketing Officer Mike Murphy, and current PIMA president, Senior Vice President/Director of Affinity Group Business George Bode. Founder and Chairman John P. Pearl was also honored with the prestigious PIMA Legend Award in 1999.

Pearl Insurance is one of the nation's leading direct-marketing third party administrators and part of the Pearl Companies, which also includes Pearl Technology, Pearl Benefits, Pearl Automotive, Pearl Carroll & Associates LLC, and W.B. Griffin & Son. They offer Property & Casualty and Life & Health insurance benefits and worksite marketing to affinity groups and their members, innovative technology solutions to Central Illinois businesses, and customized employee benefit programs for employees and their families. The Pearl Companies' commitment to working hard, working smart, and working together has not only placed them in the enviable position they are today, but has also secured them a strong presence in the marketplace for years to come.

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Sharon Harman
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