PearlsOfJoy.com Announces Customer Focused Site Redesign

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Cleaner Navigation, Larger Photographs, and Improved Usability Among Site Enhancements

New PearlsOfJoy.com Site Design

We understand that in addition to top-quality pearl jewelry and excellent customer service, web consumers desire and deserve the same easy, pleasant shopping experience they might have in a retail store. Our redesign was executed with that in mind,

A cleaner, easier to use website with improved navigation and functionality are the result of PearlsOfJoy.com's recent site redesign. Following industry best practices, PearlsOfJoy.com has also moved to a wider format and larger page size overall. The increased space allows for larger, more detailed product photos, providing customers more visual information with which to make their purchase decisions.

In addition, customers now have the ability to select their pearl grade or add inches to a pearl necklace, in addition to choosing the pearl overtone, all from one product page. These site enhancements streamline the purchase process by reducing the number of clicks and page navigation involved, thereby improving the customer experience.

"We're very pleased to announce PearlsOfJoy.com's site redesign. We did a lot of usability testing and research to ensure that our site enhancements would have the maximum benefit for our customers," said Kevin Canning, PearlsOfJoy.com's founder. "We understand that in addition to top-quality pearl jewelry and excellent customer service, web consumers desire and deserve the same easy, pleasant shopping experience they might have in a retail store. Our redesign was executed with that in mind," he added. "Now our customers can have all of that as well as the bonus of great online values."

To celebrate the newly redesigned website, PearlsOfJoy.com is offering customers a 15% off coupon for savings on any purchase through August 1, 2010. Simply enter coupon code "newsite" when purchasing to receive the discount, and as always, PearlsOfJoy.com offers free UPS shipping on all orders.

About PearlsOfJoy.com

PearlsOfJoy.com is a premier online jewelry commerce site specializing in all types of pearl jewelry, including pearl strands, necklaces, earrings, bracelets, and pendants. The site offers Akoya, freshwater, Tahitian and South Sea pearls, and new products are added every week. PearlsOfJoy.com buys directly from pearl farmers around the world. That buying power, coupled with the lower expenses gained by being an online-only business, allows Pearls of Joy to provide great values on fine pearl jewelry for their customers.

Pearls of Joy pearl jewelry has been featured on "The View" and worn by Academy Award®-winning actress Hilary Swank in the movie "Freedom Writers." PearlsOfJoy.com customers buy with confidence because of the company's "A" rating from the Better Business Bureau and generous 90-day return policy.

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Kevin Canning
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