Penelope Peapod - The Doll Celebrity Daughters Like Shiloh Jolie-Pitt Love to Tote

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The perfect "active accessory," the Penelope Peapod doll is fast becoming a favorite of on-the-go little girls everywhere--and who fits that description better than celebrity daughters, the most photographed children in the world?

Little girls love their Penelope Peapods because they are the perfect size for on-the-go preschoolers

The Penelope Peapod doll is fun and fashion combined. Already a favorite with celeb moms like Julianne Moore, Brooke Shields and Courtney Cox, Penelope Peapod was spotted in the hands of Shiloh Jolie Pitt, daughter of Angelina Jolie and Brad Pitt. Shiloh was photographed holding Penelope while traveling with mom and dad through a Tokyo airport. The photos appeared recently in US Weekly, People, Life & Style and the New York Post.

"Little girls love their Penelope Peapods because they are the perfect size for on-the-go preschoolers," said Penelope's "mom" - company founder Shelagh Herzog. "It's clear from the photos that Shiloh's not letting go of her little friend, who we know was a great traveling companion on that trip to Japan."

Herzog and her business partner, Lorna Brett Howard believes Shiloh's parents would also love this: Penelope Peapod actively supports ( The U.S.-based non profit provides resettlement, healthcare and advocacy to refugees in Africa, a favorite cause of the Jolie-Pitts.

The Penelope Peapod Doll
An adorable doll for the on-the-go little girl, the Penelope Peapod doll is both baby-in-bassinet and a sweet and stylish handbag. Each doll comes in a wicker carrier with cotton liner in a variety of fabric designs. The carrier transforms into the doll's bassinet as well as into a small handbag that can be carried all over with ease. Her adorable outfit and blanket set matches the handbag carrier and other accessories, such as high chair, changing table, bassinet stand, and rocker, are available to match the set. Choose dolls and prints from the Classic, Patchwork, Nursery Rhymes, Whimsical, or Nostalgic collections.

Penelope's Birth
When Shelagh Herzog was growing up in Austin, Texas, her grandmother hand-crafted a crocheted carry-along toy using yarn, an empty margarine container and a tiny baby doll. Years later, while cleaning out the attic, Shelagh came across the doll. Remembering how much she loved it, she imagined a modern, high-end version of the doll. With her idea and basic drawings in hand, Shelagh approached her friend Pamela Bell, a co-founder of Kate Spade handbags. Pamela introduced her to a sample maker who made prototypes using Kate Spade fabrics.

Peapod Enterprises, LP, was born in the fall of 2004, just two weeks before the birth of Shelagh's twins, Zoe and Elliot. Having secured a meeting with the President of FAO Schwarz, Shelagh walked in to his office with her samples and a piece of cardboard with glued-on fabric samples. In just minutes she received not only validation for her ideas, but also her first customer. Loving the concept, the world-renowned store's President asked how quickly he could buy some of the actual product.

With a brood now totaling seven, and an exciting business burgeoning, Shelagh had her hands full. Enter Lorna Brett Howard. A Chicago mother of five with 20 years of experience in communications, public relations and brand management, Lorna joined the company as Shelagh's partner in 2006.    

Winner of the Oppenheim Toy Platinum Award, this sweet, old-fashioned craft project has become the hot new toy in the marketplace. Today, Penelope Peapods are available in more than 1,000 specialty and boutique stores across the country, and now have a line of accessories. And, while all the success is great, Shelagh and Lorna are still focused on one thing--creating fun for imaginative girls on the go.

Penelope Peapod dolls are available at FAO Schwarz, Kitson, Best & Co., and many other fine retailers, as well as on the company's web site at

Penelope Peapod samples, as well as high-resolution photographs, are available for use by the media.

Moms Helping Moms
Everyone should do what they can to help make the world a better place--even when it feels like you can't do one more thing! Penelope Peapod supports a variety of organizations; Baby Buggy, Mapendo International and WHEDCO are three organizations especially dear to Shelagh, Lorna and their families.


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