Companies should look to add more tips and advice, eliminate keyword stuffing, focus on semantic search in creating content, and keep proper link-building procedures to avoid negative outcomes.
Mount Laurel, NJ (PRWEB) July 31, 2012
While Google has kept a consistent schedule on all algorithm updates, Friday's deadline for a new Penguin update came and went without an announcement; and without a word from the SEO community. Penguin Watch announced that Google officially released Panda 3.9 and a list of link warnings that were later redacted and have web marketing experts speculating that a new Penguin Update cannot be far behind. Google's official blog post discussing new notifications about inbound links can be found here.
On July 19, Google issued a series of link warnings to website owners, stating certain sites contained unnatural links and would result in decreased rankings. When web owners saw these releases in e-mails and on Twitter, the reaction was swift. Google released an official statement indicating if link directories refuse to move bad links or paid links from their directories, web owners must inform Google of this in reconsideration reports or on Webmaster forums. Google then announced it was changing the way it targeted negative links, targeting the unnatural links themselves instead of the site as a whole. These updates speak to a company that is examining ways to improve upon the Penguin update, say SEO experts.
"We have come to expect an update on the last Friday of the month but that did not happen, so we expect to see another update soon," said Todd Bailey, Vice President of Marketing and Digital Strategy at New Jersey web marketing firm WebiMax. "Companies should look to add more tips and advice, eliminate keyword stuffing, focus on semantic search in creating content, and keep proper link-building procedures to avoid negative outcomes."
SEO industry expert, Barry Schwartz of SEO Roundtable, announced in a recent blog post, “typically Google pushes out Panda and possible Penguin updates every 3-6 weeks but it has been over 9 weeks now.”
This week, web experts confirmed that Google unfurled Panda 3.9. The update to the original algorithm update, designed to reduce thin or low-quality content, is expected to impact about 1 percent of search results, according to Google's Webmaster Updates. Penguin Watch will release updates as they come but, for now, they are still waiting.