Penman PR Represents Sapling Learning, Educational Software Innovator for the Sciences

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Penman PR will represent Sapling Learning to promote its online Science, Technology, Engineering and Mathematics (STEM) learning and assessment solutions to the Higher Education marketplace.

Penman PR, Inc., the only public relations firm to offer its clients 100 percent representation by senior-level practitioners, announced that Sapling Learning has selected Penman PR as its public relations agency of record. Penman PR will assist Sapling Learning in promoting its online Science, Technology, Engineering and Mathematics (STEM) learning and assessment solutions to the Higher Education marketplace.

Based in Austin, TX, Sapling Learning’s mission is to provide a comprehensive, affordable online learning platform to college-level science students, while simultaneously offering faculty the freedom to create customized, flexible digital learning solutions for their higher education science courses. Sapling Learning offers cost effective alternatives to traditional textbook purchasing by un-bundling the textbook from supplemental materials, allowing students to purchase used textbooks and Sapling Learning homework and assessment software, dramatically driving down the overall cost of instructional materials. Providing immediate individualized feedback and remediation, Sapling Learning promotes student engagement and comprehension beyond that supported by predominantly multiple-choice driven assessments.

Penman PR will utilize its industry and media expertise to develop and implement a strategic public relations campaign designed to increase visibility and brand awareness for Sapling Learning’s products.

“Penman PR came highly recommended by a business associate,” said Dr. James Caras, president of Sapling Learning. “We are pleased to be working with an agency that provides us senior level representation and attention.”

“American leadership in science and mathematics is vital to our nation’s economic competitiveness and national security,” said Patti D. Hill, founder and managing principal of Penman PR. “With Sapling Learning, students develop critical thinking skills, not just test-taking skills, which help them master complex disciplines such as chemistry and engineering. Penman PR is proud to promote Sapling’s mission to improve science education in the United States."

Penman PR Strategist Kursten Mitchell leads the Sapling Learning account.

About Sapling Learning
Sapling Learning is a leading provider of interactive homework and assessment software for the Higher Education sciences. Since 2004, Sapling Learning has focused on providing students with rich, discipline specific interactions, such as molecule drawing, graphing, and vector diagramming, to promote engagement and comprehension in challenging problem-solving disciplines like chemistry, biochemistry and physics. Sapling Learning provides instructors unprecedented flexibility to create and customize instructional content in an easy-to use, flexible, code-free environment. No other solution in the market provides the level of seamless integration of rich learning elements for both creating and learning scientific material.

For more information, visit http://www.saplinglearning.com.

About Penman PR
Penman PR is one of the most innovative independent PR firms in the nation and the only international public relations firm to offer 100% senior-level representation. Penman PR proactively engages in the art and science of establishing and promoting brand value by mapping public relations strategies and tactics against its clients’ business objectives. Penman excels at implementing company and product launches, branding and re-branding, positioning companies for acquisition, raising stock price, maximizing industry events, business attraction and retention and overthrowing the competition. Visit Penman at http://www.penmanpr.com.

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