Edenvale Shoppes Announced Today That it Just Finished it’s Migration of SimplyPendantLighting.com to its in-house eCommerce Platform – Resulting in a 15% Increase in Conversion

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Edenvale Shoppes announced today that it just finished it’s migration of SimplyPendantLighting.com from the Yahoo Merchant Platform to its own in-house eCommerce technologies – resulting in a 15% increase in Conversion.

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The customer now has the ability to view more products with less effort

Edenvale Shoppes announced today that it just finished it’s migration of SimplyPendantLighting.com from the Yahoo Merchant Platform to its own in-house ecommerce technologies – resulting in a 15% increase in Conversion.

“With the addition of the Barnes & Wagner organization to the Edenvale Shoppes family in 2011 – we knew we would see fantastic results in the migration of their Home Lighting and Fireplace websites to our ecommerce platform,” said Jesse Akre, Edenvale Shoppes President and Chief Executive Officer. “We saw an immediate increase in consumer page views – time spent by the visitor on the site, as well as a substantial drop in the bounce rate associated with search; thus resulting in an immediate increase in conversion. The customer now has the ability to view more products with less effort – translating into positives for both parties.”

“Edenvale focuses on a better customer experience with each site design we implement,” said Jennifer Akre, Chief Marketing Officer at Edenvale Shoppes. “The latest site – SimplyPendantLighting.com, offers a clean and crisp design which is very appealing to the consumer. The positive metrics since the site went live with the new look tells us we were right on the mark.”

“Site design and usability is just one of the many aspects of our business is customer centric,” Jesse Akre adds. “It is that type focus helps us to drive the growth we are seeing at Edenvale.”

About Edenvale Shoppes

Since Edenvale launched its first patio furniture site in 2003, it has made great strides towards a goal of being one of the premiere internet retailers of niche home and patio furniture and furnishings. With over 40 ecommerce sites and its own proprietary technology, Edenvale Shoppes and its "Do it better and faster" approach continuously strives for improvement; the result - a more satisfied customer. For more information on our products, visit one of the links below:
Home is everything, so Edenvale Shoppes offers furniture and accessories that you will love to have. The products Edenvale offers will suit anyone's needs and allow them to express their true individual style. Maybe you are looking for casually elegant End Tables to give your living room timeless style. Or maybe it is classic Pendant Lighting that you're dining room or kitchen area needs. If you like to entertain, treat yourself to one of many Coffee Tables or Outdoor Benches to make entertaining indoors or outdoors with friends and family new and exciting. Our selection of Kitchen Tables will embellish your dining areas with a distinct statement for your family and guests to admire. The variety of Teak Patio Furniture at More Than Teak will make outdoor relaxing easy. Our wide selection of Kitchen Cabinet Hardware and Table Lamps will put the finishing touch on any home decor project. So no matter what products you are looking for, come visit one of our sites today. You will be glad you did.

EdenvaleShoppes.com, - A BBB Online certified and approved company. Edenvale Shoppes is rated as “Excellent” in Customer Service by STELLAService.

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