New Intelligence-Gathering tool for Retail Environments

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AVD sensor measures store performance that allows retailers to identify opportunities and drive sales.

Traffic Central outperformed competing solutions but most importantly offered accurate footfall figures. We now have an easy-to-use, plug and play solution that provides the shopping mall with invaluable data which will ultimately help our retailers increase their sales and ensure they offer the best shopping experience they can for their customers.

Alpha Vision Design a manufacturer of footfall technologies, has introduced a cost effective visitor measurement sensor for the retail and service environments. This single video based sensor can automatically count the number of visitors entering or exiting a mall or a store.

The AVD sensor can operate stand alone or be networked together to produce a map of visitor numbers across a mall, or via the internet, a whole retail chain. This visitor count is invaluable to the retail operations manager whereby key performance indicators such as footfall, customer to sales ratios, marketing Cost per Thousand (CPM) and Shoppers per Square Foot (SSF) can be measured in real-time. Analysis of these metrics can yield significant savings to the retailer, however it is estimated that only 20% of retailers actively exploit people counting information.

Traditionally, this visitor traffic is measured with imprecise infrared beams or obtained manually which can lead to erroneous counts. As the area of retail business analytics matures and an increased return on investment is achieved. A greater emphasis will be placed on obtaining accurate visitor traffic from a high number of locations that represents the true movement of customer traffic.

The AVD people counter sensor fulfills this requirement as it allows for distributed, cost efficient and highly scalable systems to be installed. The AVD people counter does not require a personal computer or a dedicated server to be installed in a store to manage the visitor traffic count. This novel sensor is simple to install, easy to maintain, space efficient and robust.

Traffic Central, an additional investigative tool allows retailers to generate graphs and reports from the AVD sensor. Traffic Central can identify customer patterns and trends, gauge the value of a companies advertising and promotional campaigns, the effects of weather and public holidays and the ability to optimize a retailers labor force and better plan for peak days and times.

Ruth Cody, director, Mason, Owen & Lyons, property consultants, said: "Traffic Central outperformed competing solutions but most importantly offered accurate footfall figures. We now have an easy-to-use, plug and play solution that provides the shopping mall with invaluable data which will ultimately help our retailers increase their sales and ensure they offer the best shopping experience they can for their customers."

Niall Dorr, commercial director, AVD commented: "Traffic Central is simple to use and includes reporting software to view and evaluate the recorded data. People counting zones can be automatically set from one custom interface allowing users to control all zones from one location. Users can choose to receive automated daily, weekly or monthly summary reports. The scalable solution is quick and easy to install and can be deployed remotely on a LAN or Wi-Fi network."

A video illustrating the sensor can be downloaded from AVD Video People Counter.

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Niall Dorr
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