Online and mobile media requires a totally different mindset from producing long-form documentaries for the networks - you have to grab and motivate the viewer in two minutes
LOS ANGELES & OLD LYME, Conn. (PRWEB) September 19, 2007
"PeopleJam is systematically partnering with the top producers of short form video targeting people who want a happy, healthy, fulfilled life," said Matt Edelman, CEO and co-founder of PeopleJam. "Stream4's programming is a key ingredient in this strategy, offering our online and mobile audiences some of the most valuable information available, presented by some of the top personalities and brands in the health and personal development fields."
Stream4 Media is bringing an unparalleled group of branded video series to PeopleJam, including planned offerings from Harvard Health Publications; Gary Vaynerchuk, the Internet's most recognizable wine expert; Minute-Clinic, the nation's largest retail healthcare center provider; Top Chef star Andrea Beaman; Joe Graedon, co-host of the long-running public radio show The People's Pharmacy; and CrossFit, arguably the world's most popular fitness website.
"Web and mobile videos are where magazines were back in the heyday of service journalism in the '70s and '80s," says Mark Cohen, a veteran magazine editor who founded Stream4 Media with Dan Carey and Jim Astrausky of Essex Television Group, Inc. "There's this huge hunger right now for quick, engaging content that helps you get in shape, eat better, or save yourself a trip to the doctor. Except now instead of reading it, you get to watch it - and watch it right there while you're standing in the gym or supermarket - and this partnership with PeopleJam is providing us with a means to reach the ideal audience for the content we are producing."
"Online and mobile media requires a totally different mindset from producing long-form documentaries for the networks - you have to grab and motivate the viewer in two minutes," says Astrausky, whose Essex documentary for Discovery HD, St. Bernard Parish - about the aftermath of Hurricane Katrina in St. Bernard Parish, Louisiana - was selected as one of the Best Public Affairs documentaries of 2006 by Cable World Magazine.
Adds Carey: "Stream4 brings together a unique combination of an eye for talent, years of program development and packaging experience, the ability to achieve high production values while maintaining a low cost structure, a particular expertise in health programming, and maybe most important: capacity. We couldn't be more excited about our position in the market right now."
About Stream4 Media
Stream4 Media, a new multi-media company based in Old Lyme, Connecticut, was founded by Mark Cohen, Dan Carey, and Jim Astrausky. Cohen, a 20-year veteran of magazines, is a former editor at Men's Journal and Time-Out New York. Carey and Astrausky are founding partners of Essex Television Group, Inc., a full-service 50-employee production company with corporate and network clients. Essex is the creator and producer of the new series Chasing Cars on Discovery HD Theater and Dr. Danger on MOJO. Essex's Fortune 50 accounts include a long-term relationship with Pfizer Inc. for a wide range of corporate television services.
PeopleJam (http://www.peoplejam.com/), based in Los Angeles, was founded by media executives Matt Edelman and Robert Tercek to tap the power of the Internet to link individuals sharing an interest in the pursuit of happiness, personal development and achieving a great life. PeopleJam is more than a social networking site. It is the next-generation social media experience and the first online community of its kind to offer an integrated suite of software features for personal development, including collaborative content creation tools, communications features and digital video. At PeopleJam, which is targeted to adults ages 25 to 50, visitors experience shared personal growth and innovative ways to get real results in their lives with the help of like-minded individuals who bond through discovery of shared values.
PeopleJam social media content categories include PeopleLive (health and fitness), PeopleLove (relationships), PeopleEarn (finance and careers), PeopleBelieve (inspiration and spirituality) and PeoplePlay (creativity and fun). Depending on their personal needs, each PeopleJam visitor can access social networking and interactive features to create a personal profile, set goals, blog about challenges they are currently facing, comment on someone else's stories, view and upload videos and read articles. Visitors also can start a dialogue with one of PeopleJam's resident experts or life coaches who consistently provide content for the site and are available for questions and intensive one-on-one sessions that help guide users through the most impactful issues in their lives.