I wouldn't say the bubble has burst for digital marketing, but the OBA ruling has certainly restricted its reach.
London, UK (PRWEB) April 25, 2013
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“The new OBA regulations could be a real blow for businesses, as many people are likely to ‘opt-out’ of OBA because of privacy concerns. The popularity of OBA amongst advertisers shows that customer-targeted marketing is more valuable than the ‘scatter gun’ approach of traditional indirect advertising. Marketers are being further restricted by legislation like the Telephone Preference Service; with reduced options for targeted marketing, more firms will look to field marketing as an alternative,” states Ian Attwood, Director at PerDM.
PerDM provides outsourced field sales and marketing for clients in the telecommunications, entertainment, cosmetics, home security, insulation and charity industries. The firm was established in 2007 to meet a growing need for cost-effective, results-based strategies and to date is the fastest-grown sales and marketing company in the UK and Ireland. PerDM Director Ian Attwood predicts a ‘back to basics’ approach to marketing following the latest legislation: “Whilst I wouldn't say the bubble has burst for digital marketing, the OBA ruling has certainly restricted its reach. Field marketing has proven to be a successful industry for decades, simply because it is cost-effective and provides a service that is tailored to every customer's needs.”
PerDM provides business to business, in-home and events marketing for blue-chip clients in the UK and Ireland. The firm aims to expand into further European and US markets by the end of 2013.
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