New York, NY (PRWEB) May 19, 2012
Perennial Wood™, real wood modified to endure nature’s harshest elements, was named Honorable Mention for the MEDIUM Award for Material of the Year from Material ConneXion. The award recognizes materials that demonstrate outstanding technological innovation and the potential to make a significant contribution to the advancement of design, industry, society and the economy. The announcement was made today at the International Contemporary Furniture Fair in New York.
“We are honored to be selected among the best new materials by Material ConneXion, experts in material science and specifications,” said Deborah Baum Crain, director of Perennial Wood. “Now more than ever, manufacturers are looking to incorporate longer-lasting, high-quality and sustainable materials into their products. For outdoor applications, whether furniture, windows, doors, siding, or trim, Perennial Wood offers manufacturers a practical alternative to composite, plastic and tropical hardwood materials.”
Perennial Wood is modified through TruLast™ Technology, which provides a physical barrier throughout the wood that protects against rot, decay and movement. Perennial Wood is three times more resistant to shrinking and swelling than unmodified wood, resulting in less warping, bowing, and cupping, without sacrificing the beauty and workability of real wood.
Material ConneXion will exhibit Perennial Wood, as well as the award winner and other honorable mention award recipients, at its New York headquarters at 60 Madison Ave., in June 2012. The exhibition will raise awareness of the capabilities of Perennial Wood to an international audience of material specifiers and influencers.
Perennial Wood is made and manufactured by Eastman Chemical Company, a global company with more than 80 years of history in acetylating wood pulp and 2011 sales of $7.2 billion—15 percent of which was derived from sales in the building and construction market. Headquartered in Kingsport, Tenn., Eastman is committed to finding sustainable business opportunities within the diverse markets and geographies it serves. For more information on Perennial Wood, visit PerennialWood.com or call 800-530-7495.
About Material ConneXion
Material ConneXion (materialconnexion.com) is a global materials and innovation consultancy that helps companies create the products and services of tomorrow through smart materials and design thinking. Focused on delivering Innovation That Matters™, Material ConneXion is the trusted advisor to Fortune 500s, and any forward-thinking company or government agency seeking a creative, competitive, or sustainable edge. With offices in New York, Milan, Cologne, Bangkok, Seoul, Daegu, Istanbul, Beijing and Shanghai, Material ConneXion’s international network of specialists provides a global, cross-industry perspective on materials, design, new product development, sustainability and innovation. Material ConneXion maintains the world’s largest subscription-based Materials Library of innovative materials and processes—an indispensable asset to a wide audience of users.