Perfect Litter Increases Social Connections with Pet Owners

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Dallas based Perfect Litter expands online presence with social media.

We are very excited to increase our online reach and build a social media relationship with our customer base...

Perfect Litter, the ecologically-minded line of cat litter from Pet Ecology Brands, Inc., is expanding its online presence through Facebook, Twitter, YouTube, and a new blog.

Dedicated to providing excellent customer service and the best in quality with their line of natural-based cat litter, Perfect Litter is looking forward to building connections with pet owners seeking a more environmentally friendly product.

“We are very excited to increase our online reach and build a social media relationship with our customer base,” said Becky Wofford, Pet Ecology’s Chief Marketing Officer. “We hope that our efforts online will result in a strong community of people who understand the importance of taking the environment into consideration when they shop for their pets.”

Perfect Litter is committed to increasing the communication among cat owners and pet owners in general, and that includes dedicated social media efforts such as participating in online conversations with customers and cat enthusiasts about current topics.

“Our desire is to educate pet owners and let them know that their love for their pet and their love for the planet should not be mutually exclusive,” said Wofford. “Social media is the ideal platform for that message.”

About Perfect Litter
Perfect Litter is a product of Pet Ecology Brands, Inc. Founded in 1996, Pet Ecology is dedicated to developing next generation pet products that create a healthier and longer living pet.

Pet Ecology has created several innovative pet products, including a revolutionary patented cat litter, Perfect Litter Alert, that destroys urine odor, clumps, is ultra-lightweight, detects early signs of disease in cats, is bio-degradable, 100% flushable, safe for sewer and septic tanks, and earth-friendly. Awarded the SPCA’s “Best of Best” new product in 2008, Perfect Litter represents the biggest advancement in cat litter since the introduction of clay based litters in 1990. For more information, visit

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