Promotional Products Require 5 Crucial Steps To Make An Impact

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In today's economic climate, too many people are rushing their promotional product purchase without a clear targeted end game. Promology101 CEO, Joe Boccelli, has identified 5 crucial steps to choosing the perfect promotional product.

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Promotional Products

Promotional Products Educate, Inform & Excite

Promotional products referred to as ‘trinkets and trash” are exactly perceived that way by recipients. Promology101, an Atlanta based promotional products supplier, challenges customers to embrace a 5 step process to choose the perfect promotional product.

Step 1 - Who is the intended recipient?

Each intended recipient of a give-away should be treated and targeted differently because of a different desired outcome based on a unique objective. Determining the recipient provides the opportunity to receive promotional product ideas that are more specific to a targeted end-game. For example, music download cards are a popular give-away idea for career fairs targeting college students but they may not be as appropriate for a senior sales staff kicking off a sales campaign.

Step 2 - "Why" purchase a particular promotional product?

To Motivate a prospect? Thank a customer? Incentivize an Employee? Cultivate a relationship? Reward loyalty? Create Awareness? Direct to a website or landing page? Create a "call to action"? Introduce a new product or service? Promote Safety? Increase prospect appointments?

Promotional products shouldn’t be purchased just because it is the "right thing to do", they should be purchased with a clear understanding of its intended objective. Promotional products without results are an expense. Promotional products that create results are an investment creating growth.

Step 3 - "What" is the budget?

Promotional products come in a variety of options and a very overwhelming variety of price points. Understanding a budget allows a distributor to find the best solution within a budget’s parameters.

Step 4 - “When” to Purchase.

Too often, businesses do not plan well ahead of time for important events or projects. Not planning ahead of time forces rushed purchases that lack creativity and a focused objective. It is important to develop a promotional marketing calendar that alerts you "when" to purchase your promotional products for upcoming events or projects. Utilizing a promotional marketing calendar helps plan ahead and allows the opportunity to explore more elaborate and fully customized promotional products. Whether it is n inexpensive trade-show giveaways or apparel for a more complex uniform program, the same theory applies. Better options lead to better results.

Step 5 – “Where” to Purchase
It may be the last step in the crucial step sequence but is certainly not the least important. Once all of the important criteria for a promotional product purchase has been identified, all efforts will fall short without a trusted partner. For more information about choosing the perfect promotional product or to receive education white papers, please contact sales(at)promology101(dot)com


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Joe Boccelli
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