Perfect Bar CEO Bill Keith Named Finalist for EY Entrepreneur Of The Year® 2015 in San Diego

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Lauded for creating a completely new snacking category—refrigerated nutrition bars—Keith is the only food industry nominee amongst the 15 finalists

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The Freshest Nutrition Bars Ever Created

Our unwavering commitment to wholesome nutrition, environmental responsibility and organic sustainability has set the stage for the accelerated growth we are experiencing today.

Perfect Bar (, known for its line of refrigerated superfood nutrition bars, today announced its CEO Bill Keith (32) was named a finalist for the EY Entrepreneur Of The Year 2015 Award in San Diego.

Keith was selected by a panel of independent judges for demonstrating leadership excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to the business and community. Award winners will be announced at a special gala event on June 18, 2015 at The Fairmont Grand Del Mar.

Popular amongst health conscious consumers and performance athletes, Perfect Bar is the number seven bestselling nutrition bar brand in the natural grocery channel and number four bestselling in specialty grocery stores nationwide. Celebrating its 10th year in business, the family-owned and operated company has more than doubled in growth for five consecutive years as demand for convenient, on-the-go, organic, non-GMO and gluten-free natural food products continues to propagate.

“This recognition is a tremendous honor and a true achievement for my entire family and company,” said Keith. “Our unwavering commitment to wholesome nutrition, environmental responsibility and organic sustainability has set the stage for the accelerated growth we are experiencing today.”

Keith launched the company in 2005, with help from his brothers and sisters, a year after he left college to help his late father Dr. Bud Keith fight cancer. Keith recalls sleeping in his car and showering at the local gym for 30 days straight while performing in-store demos at the one Whole Foods Market location that gave him a chance to prove his refrigerated nutrition bar concept—the first of its kind—had legs.

Touted as the freshest nutrition bars ever created, Perfect Bars contain no chemical preservatives, artificial ingredients or emulsifiers. Thus, the main reason they are stored in the fridge, away from the traditional, non-perishable nutrition bar aisle.

Today, Perfect Bar is sold at over 4,000 retail locations nationwide, from Whole Foods Market and Sprouts to Costco, Safeway, Kroger, 7-Eleven and CrossFit gyms.

Perfect Bar’s immense industry growth is matched by its community involvement and philanthropic initiatives. Led by Keith, the company donates substantial resources year round to community-based fundraisers, grass-roots activism and remains an ongoing corporate partner with The Skin Cancer Foundation in honor of his late father who passed away in 2009.

After the San Diego gala, regional award winners will advance to compete for the EY Entrepreneur Of The Year National program. Award winners in several national categories, as well as the EY Entrepreneur Of The Year National Overall Award winner, will be announced at the annual awards gala in Palm Springs, California, on November 14, 2015.

The awards are the culminating event of the EY Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies.

For more information on Perfect Bar, visit

About Perfect Bar & Company

Founded in 2005, Perfect Bar, formerly known as Perfect Foods Bar, is a family business developed out of love for optimal health, fitness and nutrition. The late Dr. Bud Keith (aka Dad), a renowned nutritionist and fitness industry pioneer, created the original Perfect Bar recipe as a healthy, on-the-go snack for his king-sized family. Today, the 13 Keith brothers and sisters carry on the nutrition principles instilled in them as kids and produce a successful line of refrigerated, whole food nutrition bars that are high in protein, gluten-free, non-GMO, kosher, and Oregon Tilth Certified Organic. Perfect Bar is sold nationwide at fine retail locations, including Whole Foods Market, Sprouts Farmers Market, Costco, Safeway, Kroger and many more.

For more information, visit

About EY Entrepreneur Of The Year®

EY Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries. Follow news on Twitter @EY_EOY #EOYSD.

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit


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