Housewraps Market in United States to Reach $590.3 Million by 2015, According to New Report by Global Industry Analysts

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Although the depressed US economy and residential and non-residential construction activity restricted opportunities for growth in housewrap market, effervescent product innovations and renewed emphasis on sustainable construction technologies, is expected to drive sales in the marketplace in the upcoming years. In light of anticipated economy recovery in the medium term coupled with tighter insulation, market for housewraps in United States is projected to reach $590.3 million by 2015.

Housewraps: A US Market Report

Housewraps, a part of the building products industry, has long played a pivotal role in revolutionizing architectural dynamics of residential and non-residential constructions. Market for housewraps is highly variable and dependent on factors, such as economic conditions, growth in GDP, consumer purchasing power, and the overall health of the domestic housing and construction industry. The housewraps will very likely bear the brunt of the ongoing economic/financial crunch, which is resulting in reduced household wealth, lower consumer purchasing power, declining new housing starts, steep deceleration in housing demand and rising inventory of unsold new, and existing homes. Currently, housewraps market stands threatened by the ailing housing and construction industry and the recent emergence of new weatherization systems, which are pitted against housewraps in terms of both performance and cost effectiveness. Future growth in housewraps market will be based on revival of economy, growth in the residential building sector, investments in new construction projects, product innovations, local building codes and mounting interest in green building products and building science.

A key trend in the home building market is stronger push toward energy efficiency products, improved indoor air quality, and growing awareness among homeowners and homebuilders over the impact exerted by climate on wall systems. Manufacturers have responded well by continued development of newer and more innovative, multi-functional products. In addition to traditional products, manufacturers are rolling out niche housewraps such as climate-specific housewraps that conform to specific climates or building practices.

Future advances in perforated housewraps market will be powered by a rebound in housing construction market, continuing product developments, homeowners interest in 'green' building procedures and high-energy efficiency benefits offered by these products. The International Residential Code (IRC) 2006, stipulating the application of weather resistive barriers in building constructions constitutes one of the factors driving growth in the Non-Perforated Housewraps market segment.

Key players dominating the US housewraps market include Alpha Pro Tech Ltd, Berry Plastics, CS Fabric International Corporation, E. I. Du Pont De Nemours and Company, Fiberweb Plc, Owens Corning, Pactiv Corporation, PGI-Fabrene Inc, The Dow Chemical Company, The Fortifiber Building Systems Group., among others.

The report titled "Housewraps: A US Market Report" published by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, trends & issues, regulatory review, product overview, product introductions/innovations, profiles of major players, and recent industry activity. The report analyzes market data and provides analytics in value sales for the US Housewraps market by the following product segments - Perforated Housewraps and Non-Perforated Housewraps.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
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