Performance Bicycle Website Takes Silver In MCM Awards

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Nation’s largest specialty bike retailer joins Orvis and eBags as winners of Multichannel Merchant’s annual awards for website excellence

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We feel a special responsibility to serve as a trusted guide and advisor, and we make sure those values are ingrained in performancebike.com.

Multichannel Merchant (MCM) has named Performance Bicycle a Silver Award winner in the 25th Annual MCM Awards, which recognize excellence in multichannel retailing.

The MCM Awards recognize companies that exhibit strong branding and multichannel strategy. In naming Performance a Silver Award winner in the sporting goods/hobbies category, judges highlighted the strength of performancebike.com, which features buying guides and how-to sections that make the site more than just an online catalog.

“Making sure that performancebike.com is a truly helpful, fun and easy-to-shop resource has been a key priority for us,” said Cindy Marshall, Chief Marketing Officer for Performance Inc. “We designed it to be an extension of the in-store experience, where our friendly and knowledgeable associates help guests based on their needs, whether they’re shopping for a top-of-the-line road bike or their child’s first bike.”

Judges also praised Performance for the cross-selling features of its site, where product suggestions are relevant and logical, and shows a clear understanding of merchandising. In addition, Performance was noted for serving as a niche community for cycling enthusiasts, providing visitors with instructional videos, and developing a strong Facebook presence and on-site blog.

“We are cyclists who love the sport,” added Marshall. “We feel a special responsibility to serve as a trusted guide and advisor, and we make sure those values are ingrained in performancebike.com.”

Multichannel Merchant is a leading information source serving the catalog, Internet and merchant community. To learn more about MCM, go to multichannelmerchant.com.

About Performance Bicycle
Performance Bicycle is the number one bike specialty retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance provides a multi-channel cycling retail experience that spans catalogs, a website at http://www.performancebike.com and more than 90 nationwide stores that cater to both the avid biking enthusiast and the recreational rider. Performance Inc. is majority owned by North Castle Partners of Greenwich, Connecticut. For more information about Performance Bicycle, please visit http://www.performancebike.com.

For more information, contact:
Brian Posnanski
brian(at)traffic-prm(dot)com, 314-968-7712

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