Paramount Shifts to Performance Marketing
One of Jacksonville’s Oldest Commercial Printers Expands Technologies
and Now Offers Integrated Marketing Solutions
JACKSONVILLE, Fla. (Business Wire EON/PRWEB ) November 21, 2008 --
Paramount Printing, one of Jacksonville’s largest commercial printers
since 1912, has restructured and expanded its technologies and services.
The company, now known as Paramount Performance Marketing now offers
fully-integrated
marketing solutions that go beyond the traditional printed piece.
“The printing industry across the country is changing,” said CEO and
President Jon Cummins. “Paramount has been working diligently for more
than five years to adapt and evolve. Our customers are looking for
innovative solutions in this tight economy.”
Most recently, Paramount invested in technologies that take direct mail
to the next level, leveraging the use of personalized direct mail
printed pieces targeted to the individual with the power of the
internet. The service utilizes personalized web addresses or PURLS
to generate leads and communicate with existing customers as well as
update databases, measure responses and obtain customer feedback.
Paramount also offers specialized services in building online
storefronts. These online catalogs, which can be inter-company
or public, allow companies to automate and centralize everything from
their own print products from Paramount, distribution of products and
supplies through the company or the sale of their products to customers.
Five years ago, Paramount embraced three things that successful,
evolving printers have in common. The company now offers digital
printing in addition to
traditional offset printing; expanded services including direct mail
and fulfillment; and services that leverage the internet as a way to
interact with their customers and prospects.
Paramount is also a leading manufacturer of Election
Day ballots in use across the country. As one of the highest-volume
private ballot production facilities in the nation, Paramount is widely
recognized for providing unsurpassed quality, speed and accuracy.
Paramount is also certified by all three major optical scan voting
machine manufacturers to provide precision, accurate ballots for use in
all their machines.
Paramount Performance Marketing’s newly-launched web site, www.paramountjax.com,
features upgraded and expanded content, information on the new services
as well as interactive components that help customers do business with
Paramount.
Paramount became Forestry
Stewardship Council (FSC) certified in 2007. This ‘green’ status
allows Paramount to offer truly ‘green’ materials whose chain of custody
can be proven to have originated from forests that are logged
responsibly from an economic, social and environmental perspective. Only
FSC printers can get approval from the council to display the FSC logo
on the printed piece for their customers who want to express a
commitment to “sustainability.” The company is also a member of the
Jacksonville Lean Consortium, adopting and practicing the culture of
eliminating waste while bringing value to customers through the
principles of lean manufacturing.
Paramount Performance Marketing, formerly known as Paramount
Printing, is one of Jacksonville’s oldest commercial printers, founded
in 1912. Paramount offers printing technologies that range from
traditional offset to digital and inkjet web solutions. The company also
offers fully-integrated marketing solutions including multi-channel
marketing integration, PURL campaigns and direct mail. Paramount is a
leading provider of Election Day ballots across the country and is
certified by all three major optical scan ballot machine manufacturers.
Paramount is an FSC-certified company, a member of the First Coast
Manufacturer’s Association and the Jacksonville Lean Consortium. Located
at 5299 St. Augustine Road, the company can be found on the web at www.paramountjax.com
or can be reached at 904-448-1700.
See the original story at: http://eon.businesswire.com/releases/performance_marketing/paramount_performance/prweb1651674.htm
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