PerformLine is in an exciting stage with the recent developments to our campaign verification and transparency platform, PerformMatch™. We are pleased to have the benefit of David's experience driving mass adoption of new ad platforms
New York, NY (PRWEB) September 8, 2009
PerformLine, creator of the first real-time end-to-end campaign verification platform that provides advertisers with full transparency into where and how their ad creative is appearing on otherwise blind ad networks, today announced the appointment of David Jakubowski to its Board of Directors. Jakubowski joins Chris Fralic of First Round Capital, Stuart Larkins of Twin Capital and Alex Baydin, CEO and Founder of PerformLine.
"PerformLine is in an exciting stage with the recent developments to our campaign verification and transparency platform, PerformMatch™. We are pleased to have the benefit of David's experience driving mass adoption of new ad platforms," said Alex Baydin, PerformLine CEO. "His appointment to our Board of Directors further validates PerformLine's solution for advertisers, agencies, and ad networks."
Jakubowski has spent his career on the digital monetization of complex search and display platforms, with a long history of leading sales, business development, marketing and product teams. He was most recently Senior-Vice President of Specific Media, the largest free standing global ad network. Prior to Specific Media, Jakubowski was at Microsoft, where he was General Manager of Microsoft adCenter and Search Strategy. In that role, he oversaw product management, development of go-to-market strategies and positioning to the ad community. Before joining Microsoft, Jakubowski was senior vice president of Quigo Technologies Inc. where he was responsible for building out the business units, expanding the client base, increasing revenue growth and overseeing marketing and customer acquisition. Under his guidance, Quigo grew from a small startup to one of the largest search engine marketers in the space as well as one of Google Inc.'s largest competitors in the contextual space.
"PerformLine is solving a huge problem in today's media buying environment, allowing advertisers to protect their brand, stay compliant and increase return on investment," said Jakubowski. "I look forward to working with the PerformLine board to achieve further success in the exciting new field of campaign verification."
PerformLine, Inc. was founded in 2007 in New York, NY. Its investors include: First Round Capital L.P., Rose Tech Ventures LLC, Dublin Capital Partners, Twin Capital LLC and Western Technology Investment.
For more information, visit http://www.performline.com
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