PerformLine's Performance Marketing Solution Provides Real Time Transparency: PerformLine Secures Additional Financing Led by First Round Capital

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PerformLine, Inc. a next generation performance marketing company announced the beta release of PerformMatch™, an analytics and reporting platform that offers full real-time transparency for advertisers on a click and lead basis. PerformLine, Inc has secured additional financing led by First Round Capital and including investment from Rose Tech Ventures, Dublin Capital Partners, Twin Capital LLC and Western Technology Investment.

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Stuart had done an outstanding job establishing DoubleClick Performics as the leading SEM business, and we look forward to his contributions to the board

PerformLine, Inc. a next generation performance marketing company, announced the beta release of PerformMatch™, an analytics and reporting platform that offers full real-time transparency for advertisers on a click and lead basis. PerformMatch™ allows lead buyers and CPA advertisers to increase their ROI by understanding the true intent and quality of each acquisition.

Until the release of PerformMatch™, understanding the true user intent of leads acquired via CPA acquisition and lead generation has been impossible. This propriety technology brings real-time optics into what is typically a blind media buy for advertisers on affiliate networks.

"As performance marketing evolves to become a meaningful acquisition channel for both direct response advertisers and leading brands, more sophisticated quality tracking and brand control tools are required. Unfortunately, the current model has kept advertisers in the dark as to how their offers are being promoted, and where exactly their ads are appearing," said Alex Baydin, PerformLine Founder and CEO. "PerformLine's platform, called PerformMatch™, provides advertisers the ability to get real-time optics so they can finally understand where and how their offer is being promoted. This allows leading advertisers the ability to effectively optimize their performance spend and thus increase their ROI while protecting their brand."

PerformLine, Inc has secured additional financing led by First Round Capital and including investment from Rose Tech Ventures, Dublin Capital Partners, Twin Capital LLC and Western Technology Investment.

PerformLine is also pleased to announce that Stuart Larkins from Twin Capital LLC, formally of DoubleClick Performics has been named to the Board of Directors. Stuart joins Chris Fralic of First Round Capital and Alex Baydin, CEO and Founder of PerformLine.

"Stuart had done an outstanding job establishing DoubleClick Performics as the leading SEM business, and we look forward to his contributions to the board," said Alex Baydin, PerformLine's CEO. "Stuart will fortify our already strong board and contribute extensive industry knowledge."

"I look forward to working with Alex and the PerformLine board to help set a strategic vision for developing innovative solutions for performance marketing and to accelerate their pioneering developments in the intent verification market," said Stuart Larkins, Managing Partner of Twin Capital, LLC.

About PerformLine, Inc.:
PerformLine is a next generation performance marketing network focused on providing advertisers with the highest quality leads through lead generation and cost-per-acquisition (CPA) marketing. Our transparency platform PerfomMatch™, allows advertisers to see exactly how and where their leads were acquired on a per-transaction basis, while allowing publishers in our network to earn true values for their traffic and marketing efforts.

PerformLine, Inc. was founded in 2007 in Manhattan, New York our existing investors include: First Round Capital L.P., Rose Tech Ventures LLC, Dublin Capital Partners, Twin Capital LLC, Western Technology Investment.

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