Perri Marketing Announces Rebranding of its Technology Marketing Services Offerings to 'Inbound Advocates,' Primarily Targeting Independent Software Vendors

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Chattanooga-based technology marketing company specializing in content creation and marketing automation software rebrands its products and services offering targeting ISVs selling into the Global 2000.

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Inbound Advocates is an excellent representation of what we do and having brand alignment with our name will give prospective clients a better chance of finding us.

Perri Marketing, Inc., a Chattanooga-based technology marketing agency, today announced it is rebranding its content creation, CRM and Marketing Automation services from Perri Marketing Inc., to Inbound Advocates. This change comes amid announcements that the company has begun selling Marketing Automation software designed to align the organization’s brand with its end-to-end marketing technology (MarTech) products and services. The company also recently made the move to the Chattanooga Business Development Center INCubator.

“I started this company six years ago with just me and one client, and since then the business has grown to seven employees, two partnerships and clients in North America and Europe,” says Perri Marketing President and founder, Tony Perri.

Perri Marketing, Inc. bills itself as an agency that provides Marketing as a Service to technology companies. Similar to Software as a service, or SaaS, Marketing as a Service is a way for SMBs to outsource their needs to a team of MarTech industry experts for a fraction of the cost it would take for them to train and employ one marketing manager full time plus a shared sales and marketing resource. For the Independent Software Vendor (ISV) or software startup that just got funded, the newly rebranded Inbound Advocates provides a tech marketing option with deep subject matter expertise in both software content and content delivery systems not available in today’s MarTech landscape.

With the new name, Inbound Advocates will focus on bringing strategic and tactical marketing to SMBs as a service. As a reseller of SharpSpring CRM and marketing automation software, Inbound Advocates will be able to bring marketing technology to smaller companies that may have been previously priced out of solutions like SalesForce and HubSpot. And, unlike pure CRM/Marketing Automation vendors that do not provide content and creative services, Inbound Advocates delivers a turnkey MarTech solution that includes targeted content for campaigning within the solution.

“MarTech is in an invaluable tool to ISVs, but many small businesses simply cannot afford the powerful enterprise CRM solutions offered by other vendors. Inbound Advocates will not only sell you a less expensive, comparable software tool, but we will also provide you with high-quality content to power your CRM and marketing automation platforms,” said Perri. “Inbound Advocates is an excellent representation of what we do and having brand alignment with our name will give prospective clients a better chance of finding us.”

CRM/Marketing Automation’s Big Return on Investment:

According to Nucleus Research, the average ROI of CRM software is $8.71 for every $1 spent, and with more marketers seeing the results of this technology, the MarTech sector is booming. Cowen’s 2018 IT Spending Survey found that Marketing, Service and Sales-related SaaS projects is the technology C-level execs planned to spend the most on in 2018.

There are several marketing companies in the Chattanooga area, but Inbound Advocates is the only local provider with an end-to-end Marketing as a Service content offering with a CRM/Marketing Automation software sales and service option. Now with the new physical location inside Chattanooga's BDC INCubator, Inbound Advocates will be close to other innovative startups and entrepreneurs.

“Plenty of companies will sell you CRM software, but few will install and support it, write the content needed to power the inbound strategy, and also have the ISV acumen to make it effective,” said Perri. “I started my career as a copywriter and writing high-quality content in the software realm is still the cornerstone of our business.”

To learn more about Inbound Advocates’ products and services please visit http://www.inboundadvocates.com, or call (423) 212-3127.

About Inbound Advocates:

Inbound Advocates is a technology marketing agency that specializes in sales-enablement content and marketing automation software for Independent Software Vendors selling enterprise solutions into the Global 2000. We have more than 20 years of experience in software sales and marketing, and with this expertise, we offer what is known with clients as Marketing as a Service. Much like you would utilize Software as a Service or IT as a Service, Marketing as a Service is what Inbound Advocates sees as a perfect business investment for ISVs. More information can be found at http://www.inboundadvocates.com.

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Tony Perri
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