New York, NY (PRWEB) August 13, 2009
Perry Ellis is taking a fresh new approach to the online social networking phenomenon by harnessing this new communications medium to raise consumer awareness with original and exciting content. The blog - PerryNow (http://www.perrynow.blogspot.com) - features entertaining and informative videos offering insight into fashion, new products, technology, music, travel, movies and more, all in a reader friendly format.
The PerryNow blog will also feature exclusive behind-the-scenes videos and commentary from Senior Vice President of Design and Merchandising, John Crocco as well as everyday fashion tips for the Perry Ellis man such as 'How To Suit Yourself' and 'Essentials for a Long Weekend'.
Recognizing the need to connect with the consumer in a more personal way, Perry Ellis began their social networking initiative to encourage a two-way dialogue with their consumer and fashion audience. Utilizing the PerryNow blog, Facebook and twitter sites, fans can follow various levels of activity happening at Perry Ellis.
"I believe staying in touch with our consumers is the only way we can continue to develop trust and stay connected with the community," stated Senior Vice President, Pablo de Echevarria in reference to the importance of social media.
"Perry Ellis: Make Me Over" gives contestants the chance to win a new look from the Fall 2009 Perry Ellis collection by submitting photos and an essay on why they need a new fall look. Winners will be selected by a panel of Perry Ellis executives. Pictures and information about the contests will be posted on the PerryNow blog, Facebook and Twitter sites. Essays from the 10 winners will be posted at the discretion of the Perry Ellis panel of judges.
"Perry Ellis: Rescue Me!" gives viewers the chance to win a copy of best-selling author James Patterson's new mystery thriller "Swimsuit" which features a red hot Perry Ellis swimsuit on the cover. Users can win a copy of the book by submitting their most embarrassing beach moment.
"Become a Perry Ellis Blogger" is a contest celebrating the blog world and giving Perry Ellis fans the opportunity to blog on PerryNow for the day. Contestants are asked to submit an article based on one of the following topics; gadgets, personal style, travel, the arts and sports.
Information about the contests will be posted on the Perry Ellis Blog, Twitter, Facebook sites and Perry Ellis company website (http://www.perryellis.com). Essays from the 10 winners will be posted at the discretion of the Perry Ellis panel of judges. Applicants who do not provide all contact information (email address, mailing address, phone number) will not be selected. All contests are subject to the official rules which can be found at http://member.perryellis.com/makemeover/rules.html.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's, women's and children's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts and tops, suit separates, sweaters, dresses, pants, shorts, jeans wear, outerwear, swimwear, golf apparel and activewear is available throughout all major levels of retail distribution. Through its wholly owned subsidiaries, The Company owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, Perry Ellis America®, Perry Ellis Portfolio®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Cubavera®, Munsingwear®, Savane®, Farah®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Axis®, Axist®, Manhattan®, John Henry®, Tricots St. Raphael®, Mondo di Marco®, Redsand®, Gotcha®, and MCD®. The Company enhances its roster of brands by licensing trademarks from third parties including Dockers® for outerwear, Nike® and Jag® for swimwear, and PING® and PGA TOUR® for golf apparel. Additional information on the Company is available at http://www.pery.com.
Shaun Lewis or Lauriel White
LaForce + Stevens
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