Virgin Active & Powerade® Launch New Fast Classes: ViPR and Power Plate Fitness Just Got Faster

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Virgin Active has joined forces with Powerade® to create four brand new 20-minute workouts at all 71 of its health clubs nationwide. The line up includes ViPR, Power Plate and ‘Heptathlon’, a fast class designed by Powerade® ambassador Jessica Ennis.

Jessica Ennis in ViPR training

A focus on fast activities such as ViPR and Power Plate makes the classes perfect for those short of time, but who are also keen for a quick, effective and, above all, fun workout.

Virgin Active health clubs (http://www.virginactive.co.uk/) and Powerade® have launched four new ‘Virgin Active Powerade® Zero Fast Classes’ across each of Virgin Active’s 71 UK health clubs. Every 20-minute class features one of ViPR , V-Core, Power Plate or a Heptathlon workout designed by Olympic athlete Jessica Ennis. The launch ties in with the release of Powerade® Zero, the world’s first-ever zero-sugar, calorie-free* fitness drink.

The health club classes take place on the gym floor rather than in a fitness studio, and offer a total body workout in less than 20 minutes. A focus on fast activities such as ViPR and Power Plate makes the classes perfect for those short of time, but who are also keen for a quick, effective and, above all, fun workout. The workouts are specifically designed to cater for all fitness levels, and are ideal for people not used to traditional group exercise.

The ViPR , V-Core, Power Plate and Heptathlon workouts all launched across Virgin Active’s 71 clubs on Wednesday 10th November, with each class timetabled at least once every day and access included as part of a Virgin Active membership. Each of the four classes is led by a Virgin Active personal training expert:

Heptathlon was designed by Powerade® Zero ambassador Jessica Ennis and features moves inspired by key heptathlon sports such as shot putt, long jump, javelin and sprints. A video featuring Jessica demonstrating the class can be seen at http://www.virginactive.co.uk/content/powerade/Jessica_video.aspx.

ViPR centres around the highly popular, kettle bell-like ViPR. ViPR is a weighted moulded rubber tube that can be lifted, rotated, thrown and jumped over to work and tone each part of the body.

V-Core exercises target the ‘core’, the highly important group of muscles in the abs and back and which support the spine and keep the body stable and balanced.

Power Plate features a range of exercises incorporating Power Plate, a vibrating platform which stimulates muscle groups to increase their performance whilst exercising.

Attendees of the ViPR , V-Core, Power Plate and Heptathlon classes will be offered free Powerade® Zero, branded water bottles and exercise towels. Those attending the Heptathlon fast class will also be offered the chance enter a competition to attend an exclusive fitness session with Jessica Ennis’ personal training coach Toni Minichiello at a Virgin Active health club.

European and World heptathlon champion, and Powerade® Zero ambassador Jessica Ennis commented: “It was a lot of fun putting together this unique class. It’s a really good taster of the type of fitness heptathlons demand and the exercises I do every day. Plus it is a really effective workout for the whole body and it only takes 20 minutes to complete, so anyone can do it.”

Virgin Active health clubs’ UK head of product Andy Birch commented: “We know that what we’re offering; a really effective, total body workout in under 20 minutes is what our members are looking for, and perfect for those pressed for time.

Having Powerade® ambassador Jessica Ennis help design the heptathlon class is fantastic. We’ve predicted ‘athletic fitness’ as a key trend for the coming year - this doesn’t necessarily mean training at an elite level, but providing a fitness challenge, and effective workout, which is exactly what the class entails.”

Find out more about Virgin Active Powerade® Zero Fast Classes at http://www.virginactive.co.uk/content/powerade/default.aspx.

Alternatively, locate your nearest Virgin Active health club by visiting http://www.virginactive.co.uk/clubinfo/ClubFinder.aspx.

Virgin Active Health Clubs
Virgin Active is one of the UK’s leading health club operators with 71 clubs nationwide. Home to some of the most advanced exercise offerings in the world Virgin Active offers state-of-the-art cardiovascular equipment, innovative class offerings, ViPR, Power Plate, toning circuits, free weights, swimming pools, indoor cycling studios and aerobic studios and prides itself on offering a vibrant exercise experience that is pristine, super-spacious, cutting-edge, and friendly. For more information visit http://www.virginactive.co.uk/.

*4kcal/100ml is considered to be calorie free.

For more information, please contact Kathryn McAuley (kathryn(at)borkowski.co.uk) or Hannah Rivers (hannahr(at)borkowski.co.uk) at Borkowski on 020 7404 3000 / virginactive(at)borkowski.co.uk.

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Kathryn McAuley

Hannah Rivers
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