HP's New Product Portfolio, Designed to Inspire Your Work and Power Your Play

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HP (NYSE:HPQ):

Gaming PCs have always been accessible to only a few. By combining our acquisition a year ago of gaming leader Voodoo with innovations from HP Labs, we bringing the gaming experience to the mainstream

    Core News

-- At an evening gala with nearly 1000 industry influencers, partners and customers in attendance, HP introduced the hottest additions to its portfolio of powerful personal-computing products that feature enduringly elegant design for the no-compromise consumer to the IT professional.

-- At tonight's event, HP unveiled the following:

     -- A breakthrough personalized gaming powerhouse called the HP Blackbird 002 that splices Voodoo DNA with HP innovation. The system features unique design attributes ranging from optimized air-flow dynamics to a striking aluminum chassis.

     -- An unprecedented expansion of HP's handheld business, the result of having invested millions of dollars in strategic acquisitions, technologies, services and talent. The next chapter for the iPAQ brand is being written with a comprehensive line-up of new mobility products aimed at the mobile professional and IT manager.

     -- An advancement in the connected home with the availability of HP MediaSmart TVs and servers, which make it easy and affordable to experience digital photos, movies and games in any room of the house. A holiday lineup of home desktop and notebook PCs was also unveiled.

     -- Sleek new business computers that have the features and design needed for optimal performance in virtually any business environment.

-- HP also announced that tennis champion and fashion designer Serena Williams will be the latest achiever in HP's award winning "The Computer is Personal Again" marketing campaign.

-- HP and MTV introduced "Take Action. Make Art." a global competition challenging young people around the world to create graphics that are personal to them for a chance to become the next HP Imprint finish for an HP consumer notebook. Representatives from HP and MTV, and Olympic snowboarder and HP "Achiever" Shaun White will be amongst the contest judges.

-- HP joined with Conde Nast, Fashion Rocks and design legends Vladimir Kagan, Naeem Khan and Cath Kidston, to support the Design Industry Foundation Fighting AIDS (DIFFA) organization. Each of the designers has created a limited-edition HP notebook skin with all sales proceeds going to DIFFA.

To see the full news release, please visit: http://www.hp.com/go/yourlifeistheshow.com.

Quotes Attributable to Todd Bradley, executive vice president, Personal Systems Group, HP.

-- "A new energy at HP is creating an ever more personal experience in computing," said Todd Bradley, executive vice president, Personal Systems Group, HP. "The concept of 'personal' takes many forms. It can be a more natural user interface using touch - as easy as an airline kiosk - or a piano-black finish that personifies elegance and looks great in an office or living room. Our new design approach is also good business. Standardizing on beautiful materials and consistent icons means we can speed products to market and offer them at a great value."

Blackbird specific:

-- "Gaming PCs have always been accessible to only a few. By combining our acquisition a year ago of gaming leader Voodoo with innovations from HP Labs, we bringing the gaming experience to the mainstream," said Bradley. "Now more and more people can have a no-compromise computer from HP and, as with our broad lineup of new products, the design is beautiful inside and out."

Links

http://www.yourlifeistheshow.com

http://www.hp.com/go/yourlifeistheshow.com

http://www.hp.com/blackbird

http://www.hp.com/serena

http://www.hp.com/personal

http://www.mtv-tama.com

http://www.mtv.com

http://www.hp.skinit.com

http://www.hp.com

http://www.condenast.com

http://www.vladimirkagan.com

http://www.naeemkhan.com

http://www.cathkidston.co.uk

http://www.podtech.net/home/4003

Technorati Tags

Technology

Computers

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Gaming

Hewlett-Packard

Design

Innovation

Entertainment

About HP

HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP is available at http://www.hp.com.

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Tiffany Smith
HP
281-514-7785
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