Day 3: PricewaterhouseCoopers' Personal Brand Week Features “Your Network”

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Week-Long Event to Help College Students Develop Vital Professional Skills Features Interactive Content and Tips on Networking

PricewaterhouseCoopers LLP (PwC) continued Personal Brand Week today by providing new interactive exercises and expert advice focused on "Your Network." The material highlights ways college students can develop a professional network without years of work experience.

The free tips and worksheets, designed to help students differentiate themselves in a crowded job market, are available each day for all visitors to and

Now in the third day of its week-long event, PwC is looking to help students understand that building a network can start with friends and family. By extending relationships with the people who know them best, students can quickly broaden their professional contacts.

"You don’t have to network with CEOs or VIPs to be successful,” says Holly Paul, national recruiting leader, PricewaterhouseCoopers. "The best networks begin with the people you already know, such as family and friends. Your relationships are unique to you and are an essential component of your personal brand.”

Previous topics covered during Personal Brand Week include "Your Elevator Speech," to help students articulate their individual strengths, and "Your Passion," to explain how students can channel this important trait to demonstrate commitment and enthusiasm to prospective employers. Following today's material, the remaining two days will feature topics including:

  •     Thursday, February 25th: "Your Online Brand" – Having an appropriate online presence can have an impact on future employers and colleagues. The best student personal brands include a professional and appropriate online presence;
  •     Friday, February 26th: "Open to Change" – Understanding how to answer “Where do you see yourself in five years?” is crucial to acing a job interview.    

PricewaterhouseCoopers will create a Personal Brand Week e-book at the end of the week-long event that will be made available to all students and college and university Career Services offices nationwide. The e-book will feature personal branding insights gained from the social media community through status updates on and on Twitter under the #PwCPBW hash tag. PricewaterhouseCoopers will select the best advice and fully credit any comments or experiences selected for inclusion.

About PricewaterhouseCoopers        
PricewaterhouseCoopers ( provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 163,000 people in 151 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.

"PricewaterhouseCoopers" refers to PricewaterhouseCoopers LLP or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity. © 2010 PricewaterhouseCoopers LLP. All rights reserved.

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Kelly Howard

Elliott Frieder
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