PricewaterhouseCoopers Personal Brand Week Concludes with Tips for Ongoing Career Success

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Final Day of Week-Long Event to Help College Students Develop Vital Professional Skills Highlights Need to be "Open to Change"

PricewaterhouseCoopers LLP (PwC) concluded Personal Brand Week today by encouraging college students to embrace opportunities and change. The firm posted a new set of interactive exercises and expert advice with the theme "Open to Change," to help students develop a long-term perspective on their careers.

“A career is a marathon, not a sprint,” said Holly Paul, national recruiting leader, PricewaterhouseCoopers. “Being adaptable to change and developing habits that help you focus on the big picture will keep your career moving forward. Students who remain open to change will be more prepared to jump on opportunities when they surface.”

Personal Brand Week, developed to help college students differentiate themselves in a crowded job market, has covered a number of essential topics, including: "Your Elevator Speech," to help students articulate their individual strengths; "Your Passion," to explain how students can channel this important trait to demonstrate commitment and enthusiasm to prospective employers; "Your Network," to highlight ways that college students can develop a professional network without years of work experience; and "Your Online Brand," to emphasize the importance of maintaining a clean online image.

All of the free tips and worksheets from the week are available at and

PricewaterhouseCoopers will create a Personal Brand Week e-book summarizing the week-long event that will be made available to all students and college and university career services offices nationwide. The e-book will include personal branding insights gained during the week from the social media community through status updates on and on Twitter under the #PwCPBW hash tag. PricewaterhouseCoopers will select the best advice and fully credit any comments or experiences selected for inclusion.

About PricewaterhouseCoopers        
PricewaterhouseCoopers provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 163,000 people in 151 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.
"PricewaterhouseCoopers" refers to PricewaterhouseCoopers LLP or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity. © 2010 PricewaterhouseCoopers LLP. All rights reserved.

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Elliott Frieder

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