PricewaterhouseCoopers Kicks-off Personal Brand Week with ''Your Elevator Speech''

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Week-Long Event to Feature Interactive Content and New Tips Each Day This Week; Nationwide Campaign Will Help College Students Develop Skills Vital to Their Professional Growth

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Strong elevator speeches help to make a lasting first impression and can help candidates stand out from the crowd,'' says Holly Paul, national recruiting leader, PricewaterhouseCoopers. ''It is a critical tool to use in a variety of professional situations such as networking events, career fairs, formal interviews and even as opportunities arise unexpectedly.

PricewaterhouseCoopers' LLP (PwC) launched Personal Brand Week today with tips and worksheets designed to help college students differentiate themselves in a crowded job market. The week-long event, which is featuring a new theme each day, kicked off with the topic, "Your Elevator Speech" and a set of interactive exercises and expert advice to help students articulate their individual strengths.

The tips and worksheets will be made available daily at no cost on PwC's Facebook page and career site: http://www.facebook.com/PwCUSCareers and http://www.pwc.tv .

"Strong elevator speeches help to make a lasting first impression and can help candidates stand out from the crowd,'' says Holly Paul, national recruiting leader, PricewaterhouseCoopers. ''It is a critical tool to use in a variety of professional situations such as networking events, career fairs, formal interviews and even as opportunities arise unexpectedly."

Following today's material, Personal Brand Week will feature new content about four additional topics, including:

  • Tuesday, February 23rd: "Your Passion" -- Having passion is attractive to recruiters and employers and demonstrates traits such as commitment, well-roundedness and enthusiasm;    
  • Wednesday, February 24th: "Your Network" -- Understanding that your network can begin with one’s friends and family is the first step in extending those relationships;    
  • Thursday, February 25th: "Your Online Brand" -- Having an appropriate online presence can have an impact on future employers and colleagues. The best student personal brands include a professional and appropriate online presence;
  • Friday, February 26th: "Open to Change" -- Understanding how to answer ''Where do you see yourself in five years?'' is crucial to acing a job interview.    

PricewaterhouseCoopers will create a Personal Brand Week e-book at the end of the week, which will be made available to students and college and university Career Services offices nationwide. The e-book will feature personal branding insights gained from the social media community through status updates on facebook.com/PwCUSCareers and on Twitter under the #PwCPBW hash tag. PricewaterhouseCoopers will choose the best suggestions and fully credit any comments and experiences selected for inclusion.

About PricewaterhouseCoopers

PricewaterhouseCoopers (http://www.pwc.com ) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 163,000 people in 151 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.

"PricewaterhouseCoopers" refers to PricewaterhouseCoopers LLP or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity.

© 2010 PricewaterhouseCoopers LLP. All rights reserved.

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