Personal Care Appliances: A Global Strategic Business Report
San Jose, California (PRWEB) April 16, 2012
Follow us on LinkedIn – Despite the fragile economic environment due to the ongoing eurozone crisis and the resultant weakening of consumer confidence, demand for personal care appliances continues to remain modest, given the perpetual obsession among men and women to look young and beautiful. With consumers becoming increasingly conscious about their health and looks, several personal care appliances have now become a part of their routine life. Hair dryers and curling irons are well accepted in the market, while massagers, trimmers, and electric toothbrushes are gaining popularity, worldwide. Hair clippers, hair setters, and shaving systems with technologically advanced features are increasingly penetrating the market among all age groups and genders. However, the persistent economic instability in recent years resulted in heightened price sensitivity causing consumers to trade down to lower-priced alternatives. Product innovation has emerged as a key strategy to counter the sliding purchases in the market. Superior product quality, effective marketing strategies, entry into newer markets, and efficient distribution networks also ensure a fair chance of survival for the manufacturers in the increasing competitive environment. Companies are also moving towards localized and multi-product facilities from large scale single product manufacturing units to cut costs and improve customer services. Over the long term, global personal care appliances market is projected to post steady growth, with large portion of the escalation, emanating from the emerging economies in Asia-Pacific and Latin America. Developed countries of North America and Europe are expected to exhibit softened demand owing to the economic uncertainty, for the near term.
As stated by the new market research report on Personal Care Appliances, Europe continues to remain the largest regional market, followed by the US. Asia Pacific represents the fastest growing market. Demand in the region is primarily driven by increase in disposable incomes, improving lifestyles, and change in living standards. Segment-wise, hair care appliances comprises the largest product segment. Hair care is one of the most competitive segments in the toiletry industry today, with hair coloring being the fastest growing sub-segment. The segment continued to post positive sales growth even during the crisis period, primarily attributed to the fact that cash stretched consumers, particularly women, purchase more of these hair styling appliances to avoid costlier salon visits.
Oral Care appliances represent the fastest growing product category. One of the major challenges faced by companies active in the global oral care sector is the high market penetration. In order to avoid commoditization of products, manufacturers are coming out with new and effective methods to single out their brands and to carve out new niches within existing markets. These companies effectively have exploited the growing youth-and-beauty-obsessed culture world-over by developing new and innovative oral care products for white teeth, fresh breath and healthy gums. Presently, economically priced electric toothbrushes comprise one of the factors driving the oral care appliances segment.
In the hair removal appliances segment, numerous technological developments in the design and manufacture of shaving products are expected to go a long way in sustaining the overwhelming performance of the shaving business. The penchant for quality products among the customers has been a major market driver for products with advanced features. This aspect has come to the forefront following the success of recent product innovations, such as advanced razor and blade refill systems and electric shavers.
Overall, the market for personal care appliances is extremely competitive and highly price-sensitive with minimal profit margins. The entry of new players and availability of suitable substitutes further limits profits in the industry. A handful of well-known brands dominate various segments of personal care electrics market. Major players profiled in the report include Colgate-Palmolive, GABA GmbH, Conair Corp, Helen of Troy L.P, HoMedics Inc, Johnson & Johnson, Lion Corp, Panasonic Corporation, Royal Philips Electronics NV, Norelco Consumer Products Company, Procter & Gamble, Braun GmbH, Remington Products Company, and Groupe SEB among others.
The research report titled "Personal Care Appliances: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections (in units) for global and regional markets including United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Middle East. Product groups/segments analyzed include Hair Care Appliances (Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers, and Hair Setters), Oral Care Appliances (Electric Toothbrushes, Oral Irrigators, and Plaque Removers), Hair Removal Appliances (Men’s Shavers, Women’s Shavers, Epilators, and Trimmers (Beard & Mustache), and Other Personal Care Appliances.
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About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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