Growing Health Awareness and Focus on Personal Grooming Drives the Personal Care Appliances Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on the Personal Care Appliances markets. Global market for Personal Care Appliances is projected to reach 600 million units by 2018, driven by growing consciousness about hygiene, health and personal grooming, rising income levels, and adoption of sophisticated lifestyles.

Personal Care Appliances: A Global Strategic Business Report

Follow us on LinkedIn – Global market for personal care appliances market is expected to grow at a steady pace in the near term driven by improving economic environment and increasing consumer confidence. As opposed to the developed western markets, fast emerging economies in Asia-Pacific and Latin America are poised for faster growth in the next few years.

Though macroeconomic factors determine the extent of demand for various types of electrical grooming devices, dynamics of the personal care appliances market are shaped to a large extent by trends in personal grooming in men, women and children. For instance, while grooming routines of men and women influence sales of body shavers and hair styling appliances, children’s preferences are setting standards in the battery-operated toothbrushes markets. Despite the fragile economic environment due to the eurozone crisis and resultant weakening of consumer confidence, demand for personal care appliances remains modest given the perpetual obsession of men and women to look young and beautiful.

With consumers increasingly becoming conscious about their health and looks, a wide range of personal care appliances have become part of their daily routines. Despite the fact that consumers traded down to low-priced alternatives and private label products during recession, the potential for high-end products remains high among consumers looking for advanced technologies and innovative features. Product innovation has emerged as a key strategy to counter the sliding purchases in the market. Superior product quality, effective marketing strategies and efficient distribution networks also ensure a fair chance of survival for the manufacturers in the increasing competitive environment.

As stated by the new market research report on Personal Care Appliances, the United States represents the single largest market worldwide. Increasing emphasis on personal appearance and grooming and growing awareness about oral hygiene represent major demand drivers for various types of personal care appliances. The growing trend towards in-house styling has led Americans to seek electrical appliances that are convenient and easy-to-use. With manufacturers incorporating new and advanced features into the products, consumers are being lured into purchasing them. Health-conscious baby boomers are also enhancing demand for healthcare products such as electric toothbrushes. While US remains a major market for personal care appliances, future growth is anticipated from the emerging economies of Asia-Pacific and Latin America. Burgeoning population, a large middle class segment with expanding disposable incomes, and globalization of trade activities have positioned developing economies such as Brazil, Russia, India, and China (BRIC) as major consumer markets for personal care appliances.

Hair dryers and curling irons are well accepted in the market, while massagers, trimmers, and electric toothbrushes are gaining popularity worldwide. Hair clippers, hair setters, and shaving systems with technologically advanced features are penetrating the market, among all age groups and genders. In terms of unit sales, Hair Care Appliances represents the largest segment in the global personal care appliances market, with Curling Irons, Hair Dryers, and Hair Straighteners being the most popular products. However, compact hair dryers for traveling use are also increasingly being favored. Fastest growth is expected from Oral Care Appliances segment, led by an aging population, increasing awareness about oral hygiene and the launch of advanced product offerings. The market for Hair Removal Appliances, particularly electric shavers for both men and women, is driven primarily by the focus on innovation. Further, brand building initiatives, and marketing and promotional campaigns also foster growth in the hair removal products market.

Personal care electrical appliances market is witnessing intense competition due to the presence of a limited number of players. A handful of well-known brands dominate various segments of personal care electrics market such as oral care, grooming, and hair care products. Major players profiled in the report include Church & Dwight Co. Inc., Colgate-Palmolive, Conair Corporation, Groupe SEB, Helen of Troy Limited, Koninklijke Philips Electronics N.V., Panasonic Corporation, Procter & Gamble, Braun GmbH, Remington Products Company, Wahl Clipper Corporation, and Waterpik Technologies, Inc.

The research report titled “Personal Care Appliances: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, and Rest of Europe), Asia-Pacific, Middle East, and Latin America. Product segments analyzed include Hair Care Appliances (Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers, Hair Setters and Hair Straighteners); Oral Care Appliances (Electric Toothbrushes, Oral Irrigators, and Plaque Removers); Hair Removal Appliances (Men’s Shavers, Women’s Shavers, Epilators, and Trimmers (Beard & Mustache)); and Other Personal Care Appliances (Heating Pads, Whirlpool Baths (Portable), and Massagers).

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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