Notebook PCs & Replacement Demand to Drive Growth, According to a New Report by Global Industry Analysts, Inc.

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Market for personal computers is driven largely by rising demand for notebook PCs, and the growing need to replace older systems. Developing markets of Asia-Pacific, Latin America, and Eastern Europe hold enormous growth potential for PCs, with strong demand stemming from consumer and small to mid-sized business organizations.

Personal Computers: A Global Outlook

Driven by advancements in wireless connectivity, technology induced refinements in performance, and falling prices, notebook PCs are capturing a greater share of the consumer PC market. Notebook PCs incorporated with wireless features, and mobile computing abilities are expected to make their mark in the marketplace in the upcoming years. The fall in demand for conventional desktop PCs in developed countries is expected to be offset by rising demand in emerging markets of Asia-Pacific, Eastern Europe, and Latin America. United States ranks as a traditionally large and mature market accounting for a lion's share of global shipments of personal computers. Future growth however is expected to stem from developing markets. The PC industry is highly volatile and is characterized by changing customer preferences, pricing pressures, rapid technological developments, and obsolesce, and competition from well-established high-tech electronic companies. Effervescent innovations, frequent new product launches, changing industry standards, and high level of price competition in the PC market has resulted in shorter product life cycles and frequent reduction in selling prices.

Another noteworthy driver of future growth in the world personal computers market is the rising tide of replacements. Given the rapid pace of obsolesce, replacements of older systems ranks as a major growth propeller, especially so in the developed markets. The Internet, together with the emergence of new mobile devices such as PDAs, Smartphones, and other information appliances, also represent major growth drivers in the computer industry.

Rapid technological advancements including powerful microprocessors, high bandwidth connectivity and sophisticated software have contributed to the evolution of smaller devices such as palm-size computers, web-enabled cell phones, auto PCs and smart televisions. Apart from allowing users to accomplish complicated tasks, these improvements render PCs with enhanced reliability, power, and simplicity of use. The personal computer industry is undergoing a 'tectonic shift'; with conventional PCs being substituted by cheaper versions, which would be eventually replaced by advanced devices such as smart phones, WebTVs, and WebPads. Low-cost desktop PCs account for a large chunk of the global market, and provide a comfortable level of performance at lower prices for business users. Small and mid-sized businesses employ desktop PCs primarily for applications such as e-mail, data entry, and word processing. Falling component prices, increasing popularity of the Internet, and vendor price aggression are the factors responsible for the rapid adoption of low cost desktops. Portability, advent of lighter notebooks, falling prices, and rising preference for notebooks (as against desktop PCs) among consumers are contributing towards the growth of Notebook PCs.

The report titled "Personal Computers: A Global Outlook" published by Global Industry Analysts Inc, provides statistical anecdotes, market briefs, and concise summaries of research findings. The report also recapitulates recent mergers, acquisitions, and other noteworthy strategic corporate developments. Major markets discussed in the report include United States, Canada, Japan, Europe, France, Germany, Spain, Asia, China, India, Saudi Arabia, Chile and Mexico, among others. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 489 companies worldwide.

For more details about this research report, please visit

About Global Industry Analysts, Inc.:
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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