Personal Computer Shipments Worldwide to Reach 417.2 Million Units by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global outlook on the Personal Computers (PCs) Industry. With the market for PCs maturing in most developed countries, developing countries are forecast to emerge as viable hubs for ferreting future growth opportunities. Growth in the developed markets will stem primarily from replacements and upgrades.

Personal Computers (PCs): A Global Outlook

Follow us on LinkedIn – The computer has come a long way since the mid 70’s, from being a scientist’s toy to now becoming a critical productivity tool for businesses, and a full fledged infotainment device for public in general. Personal computers have enveloped every sphere of modern day activity with their sheer magnitude of multiple applications. However, the transitional phase in the computing industry was wrought with numerous technological innovations. PCs have transformed into a mainstream force, which has changed the way people conduct business. PCs, inclusive of notebook PCs, personal digital assistants, desktop PCs, tablet PCs, are now common tools of business and personal life.

Laptop and Notebook computers are the primary source of revenues for the world PC industry. Globally, notebook personal computers are increasingly outpacing desktop PCs in terms of features, computing power and price. Laptops consume up to 90 percent less energy in comparison to desktops PCs. With rising energy cost and the shrinking price difference between a desktop and laptop over the entire product lifecycle makes laptop a cost-effective solution than a desktop from a TCO (total cost of ownership) perspective. The growth of worldwide notebook computer shipments is being further fuelled by the increasing popularity of consumer models that are designed to cater to the need to be mobile and for personal customization.

Netbooks or ‘mini notebooks’ are changing the way people think about the mobile broadband and Internet by enabling consumers to access photos, video, music, and much more, on-the-go. By combining the affordability of netbooks with cost-effective mobile broadband solutions, developers are bringing connectivity to the masses. As a result, netbook PCs will outpace sales of traditional notebook computers in volume terms. Gradually narrowing distinction between netbook PCs and notebook PCs, and cheaper price mean netbooks offer much greater variety and appeal to multiple demographics. Also, subsidies offered by telecommunication firms for signing mobile broadband contracts play a vital role in its uptake.

As consumers continue to embrace digital lifestyle, companies will create products that reflect the sophistication and mobility that is now a priority for enterprise and non-enterprise users alike. Portable computer systems will continue to shine in coming years as consumers continue to seek consumer electronic products they can use anywhere, anytime. An extreme example of this trend is introduction of Ultra-Mobile PCs (UMPC) that delivers comprehensive PC capability in ultra-light and small-form factors for on-the-move business users. Also, Mobile Internet Devices (MIDs) are expected to surface as a result of increased usage of Fixed Mobile Convergence (FMC). MIDs enable users to have data and high-quality voice capabilities for both professional and personal use resulting in rich Internet experience.

The personal computers industry is highly volatile and is characterized by strong competition, pricing pressures, changing customer preferences, rapid technological developments, competition from well-established high-tech and electronics companies and continuous disputes over intellectual property and antitrust. With a large number of competitors, the market is characterized by price pressures from competitors and price sensitiveness on part of the customers. Frequent product launches, changing industry standards, and high level of price competition in the PC market has resulted in short product life cycles and frequent reduction in selling prices. Manufacturers constantly face the risk of excessive inventories, due to the unpredictability of market conditions.

Asia-Pacific dominates the global market for personal computers and is forecast to grow at a healthy CAGR of 11.3% over the years 2010 through 2015. Driven by a strong performance in regional markets such as China, India and South Korea, Asia-Pacific is projected to be the fastest growing regional market for personal computers over the next few years. In the upcoming years, it is estimated that price reductions; growing usage of Internet across both non-professional as well as business communities worldwide; increased urbanization levels; literacy rate of adults; and population growth; will drive growth for PCs.

The research report titled “Personal Computers (PCs): A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include United States, Canada Japan, Europe (France, Germany, Russia, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, India, Indonesia, South Korea, and Taiwan) Africa and Middle East (Kuwait, Saudi Arabia). The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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