AcoustiCards make audio waves this Christmas

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New app sends professionally produced, personalised musical greetings in minutes. Individual songs for Christmas and birthdays, from an iPhone or iPad, to anyone.

AcoustiCards Logo

'Say It With Sound'

Christmas is a great time to reach out and send gestures to loved ones, and music is one of the most memorable and positive forms of expression.

Christmas cards might be top the the to-do list in December, but some cards are still unsent as Christmas day approaches, leading to pangs of guilt every time the postman arrives. With AcoustiCards users can make and send unique musical Christmas greetings to friends and family around the world in just a couple of minutes.

AcoustiCards offers a choice of Christmas songs ('Just For You', and the traditional 'Deck The Halls') as well as greetings for other occasions, with each song completely personalised. Users can include the recipient’s name along with several more descriptions chosen from hundreds, ranging from the personal ('feeling arty'; 'wearing purple') to the very personal (‘on the sherry’; 'rather hairy’) via the strictly seasonal (‘singing carols', 'flaming puddings’) and the slightly mixed-up (‘wrapping parsnips’? Perhaps if they’ve been ‘on the sherry’!)

The AcoustiCards app has been developed by the award-winning Hertfordshire-based radio producer, Paul Arnold. He was facing some tough times twelve months ago when he decided to throw his money and energy into creating a unique personalised musical greetings app. Paul brought his skills in audio production, music and interactive projects together to create AcoustiCards, an iPhone and iPad app that seamlessly mixes hundreds of options into its songs.

Paul says: "Having an idea for an app, is in many ways, the modern equivalent of having an unfinished novel in a drawer somewhere. To see the smile on people's faces when they get to a line in the song that is perfect for them - that makes it all worthwhile.”

The app has launched in time for Christmas, offering a quick, eco-friendly and unusual alternative to the traditional Christmas card, with 10p (16¢) from every carol card donated to the charity Music As Therapy.

Alexia Quin, Founder of Music As Therapy says: “Christmas is a great time to reach out and send gestures to loved ones, and music is one of the most memorable and positive forms of expression. It is not often we receive something so unique and personalised. We’re very happy to be involved with the AcoustiCards app, which will be sending unexpected smiles in the form of music all around the world this Christmas.”

AcoustiCards is growing and welcomes ideas for songs, or approaches from a singer or a band who would like to be involved.

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NOTES TO EDITORS

  •     The AcoustiCards app is FREE to download for iPhone, iPad and iTouch https://itunes.apple.com/gb/app/acousticards/id566334458?mt=8
  •     10p from all carol cards sent in December will go to Music As Therapy
  •     Recipients do not need to download the AcoustiCards app to access
  •     Preview as many personalised AcoustiCards musical greetings and jingles as you like before making your selection
  •     UK pricing is: 69p to send a jingle, £1.49 to send a carol, and £1.99 for other songs
  •     For more information or to arrange an interview with app creator Paul Arnold, please contact:

Shelley Doyle at Present PR on 01727 894975 / 07764 497362 or by email: shelley(at)presentpr(dot)com

About the creator: Paul Arnold is a radio producer and engineer with three Sony awards and an equal number of BBC Innovation awards to his name. Working two days a week making trails and packages for BBC Radio 4 and 4 extra, he freelances the rest of the time. His previous work has included Chain Gang, the bite-sized radio drama told by its listeners, and Easter Diaries, winner of a 2012 Jerusalem award at BAFTA in October. More details can be found at http://www.picturesinsound.com.

Story of production: Having an idea for an app up your sleeve is, in many ways, the modern equivalent of having an unfinished novel in a drawer somewhere.
With a background in audio production, music and interactive projects, Paul wanted to create something that would let people send a personalised song as a gift or greeting. From the initial idea of taking requests for songs by email (too expensive) to doing versions of 'Happy Birthday' (too complicated in terms of rights, apparently) the idea gradually focused down into an iPhone app which could seamlessly mix hundreds of options into the song.

Nearly a year after the process begun and an awful lot of learning, (Paul last programmed a computer when the keys were made of rubber and you saved your work to cassette), AcoustiCards was launched.

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Shelley Doyle

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