Wine Enthusiast Helps Online Shoppers Discover Great New Wine Accessories with CleverSet

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Avid wine lovers now receive highly personalized recommendations uniquely tailored to their individual preferences and taste in order to quickly guide them to the right product

Companies of all sizes are embracing true personalization as the fastest path to increased sales and customer satisfaction, and our recommendations service is proven to take personalization, and sales, to a new level. We are excited to participate in Wine Enthusiasts' continued success.

CleverSet, the leading provider of personalization services for eCommerce companies, today announced that Wine Enthusiast is using CleverSet to provide their customers with truly personalized shopping experiences. CleverSet's Recommendations service will help wine lovers quickly and easily discover enticing new wine accessories on the site. With CleverSet, Wine Enthusiast can now accurately predict what individual shoppers are interested in buying, and offer them truly personalized recommendations. Wine Enthusiast has seen revenue-per-visitor lift of 23% since deploying CleverSet's personalization service just over two months ago.

Wine Enthusiast is the world's leading source for wine accessories, storage, information, education and events, serving amateurs and connoisseurs through retail stores, direct mail and internet sites including

"CleverSet enables us to truly personalize product recommendations to each and every individual and, at the same time, expose our customers to a wider range of wine accessories they may not have found on their own," said Glenn Edelman, senior director of online marketing and merchandising for Wine Enthusiast. "We are always looking out for intelligent ways to present our extensive selection of wine accessories to our online customers, and CleverSet is at the leading edge. We selected Cleverset for its highly advanced technology, easy implementation, and most importantly, the technology's ability to produce a visible lift in revenue in a matter of days."

Unlike most merchandise recommendation and personalization solutions that require extensive implementation, Wine Enthusiast rolled out CleverSet in a few hours and began seeing significant conversion improvements within days. Revenue-per-visitor increased 23% almost overnight. With CleverSet, Wine Enthusiast customers receive relevant recommendations throughout their shopping session, from first click, to navigation through product pages, through to final purchase. Wine Enthusiast is also using CleverSet to power recommendations on its search results page when no search results are returned, providing a better customer experience.

Only CleverSet uses Statistical Relational Learning, a next-generation technology, to analyze and understand the relationships between millions of data sources - including clickstream data, stored customer information, product catalog details and purchase history - to generate real-time, individualized recommendations throughout the shopping session. This powerful analytic service incorporates more data than any other industry solution, resulting in greater relevance. These real-time recommendations reflect an individual shopper's current interests at each moment of the shopping experience - not products they liked on a previous shopping trip or products that other people recently purchased.

CleverSet's advantage is that it continually "learns" from each shopper's current actions on a website. For example, with previous generation technologies, a customer looking for a wine rack would be presented with recommendations for other products, based on the collective past behavior of all shoppers ("people who bought this wine rack also bought these glasses"). Everyone who looks at that wine rack would get the same recommendation, relevant or not. However, with CleverSet, Wine Enthusiast is able to offer real-time recommendations based on that shopper's current behavior and shopping patterns. Each individual is offered a unique set of products that suits their taste in color, size, shape and brand, during that particular shopping session.

"CleverSet's clients enjoy larger revenue lifts and return on investment than with any other in-house or third-party recommendations solution available today," said Todd Humphrey, chief executive officer of CleverSet. "Companies of all sizes are embracing true personalization as the fastest path to increased sales and customer satisfaction, and our recommendations service is proven to take personalization, and sales, to a new level. We are excited to participate in Wine Enthusiasts' continued success."

About Wine Enthusiast
Founded in 1979, Wine Enthusiast Companies is the world's number one source for wine accessories, storage, information, education, events and travel. Started as a direct mail business, Wine Enthusiast has published over 300 million catalogs. Today the Wine Enthusiast successfully markets via direct mail, multiple internet sites and with its business to business division, bringing Wine Enthusiast products into retail stores throughout the nation.

In 1988, Wine Enthusiast Companies founded Wine Enthusiast Magazine to bring consumers vital information on the wide world of wine plus hundreds of wine reviews in every issue. The magazine has grown to become the world's largest periodical devoted exclusively to wine and spirits. Wine Enthusiast Magazine also hosts an ongoing series of consumer and trade wine tasting events led by "Toast of the Town," a spectacular fine wine and food exposition.

About CleverSet
CleverSet helps eCommerce companies significantly increase their revenues by enabling truly personalized shopping experiences to each and every online shopper. The most powerful solution in market today CleverSet's recommendations service helps companies entice online shoppers with relevant and personally appealing items they might not have otherwise seen, improving each customer's experience and ultimately lifting conversion rates and revenue-per-visitor. CleverSet's easy-to-deploy recommendations service can be operational within hours and begins improving customers' business results immediately. CleverSet currently powers merchandise recommendations for more than 70 websites, including Auctions, The Alpineer, Paradise Pen Company,,, and CleverSet is located in Seattle, Washington, and Corvallis, Oregon. For more information about CleverSet and the market-leading business results delivered by its e-commerce personalization technology, please visit or call 1-206-965-8735.


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Kari Moe Straley
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