Personal Jeweler Calla Gold Featured in Social Media Marketing Book

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Santa Barbara based business Calla Gold Jewelry profiled as success story for using social-centric marketing techniques in book 8 Mandates for Social Media Marketing Success.

Calla Gold Jewelry

I was thrilled upon finding out that my business, Calla Gold Jewelry was profiled in 8 Mandates for Social Media Marketing Success

The new book 8 Mandates for Social Media Marketing Success, by Kent Huffman, features the business, Calla Gold Jewelry as a story of innovative use of social media marketing. Calla Gold, owner and founder of Calla Gold Jewelry is a business that specializes in custom jewelry design and repair.

Gold is a jeweler without walls; that is one who operates without a storefront. The challenges of this sales approach were used in a positive way through social media marketing which has allowed Calla Gold Jewelry to flourish and grow. The best aspects of her personal traits were used to build trust with her potential clientele using blogging, videos and social media updates. Gold was submitted for the book’s profile by her marketing managers at the marketing agency Web Marketing Therapy. Her team of marketers built a social-centric platform for Gold to share her expertise and personal approach.

“I was thrilled upon finding out that my business, Calla Gold Jewelry was profiled in 8 Mandates for Social Media Marketing Success,” said Gold. “The team at Web Marketing Therapy really took my marketing strategy to new heights with a new approach and a new way to brand myself as credible on the web. WMT got me blogging on a weekly basis, posting videos on my YouTube Channel and sharing on Facebook. This kind of online visibility made it possible for my success story to be featured.”

8 Mandates for Social Media Marketing Success released in October 2012 focuses on traits that marketers must master in order to get results with social media. The book features international experts on marketing who have provided their advice on the eight mandates.

For more information about Calla Gold, follow her on Facebook and Twitter, connect with her on LinkedIn, watch her videos on her YouTube Channel and read her blog, Jewelry without Walls.

About Calla Gold Jewelry
Santa Barbara based jeweler, Calla Gold has been a “Jeweler without Walls” since 1983. Specializing in custom design, wedding rings, and jewelry restoration and repurposing, she helps her clients select jewelry that fits their distinct lifestyle, career, face, and body shapes. Her success as a jewelry consultant is based on her belief that there is a jewelry designer in all people, as long as they have an expert to educate them and show them style ideas. Gold speaks at events on such jewelry education topics as “Discover your Best Look" and also speaks to business groups as an expert in sales, business, and marketing. Visit Calla Gold Jewelry on the web at:

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Darla Bea Smith

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