Personal Trainer Marketing Expert Shares 3 Secrets To More Sales In 2012

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Personal Trainers often get caught up in the latest jedi sales techniques. However, nothing beats giving and genuinely caring about one’s prospects. Personal Trainer Marketing Expert Sam Bakhtiar, CEO of the Fitness Concepts franchise in California, shares his top 3 tips for getting more sales in 2012 here and in his new blog,

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It is never too late to be what you might have been. - George Eliot

It’s easy for personal trainers to get caught up in the latest marketing fads and lead-generating tools, admits Sam Bakhtiar – CEO of the Fitness Concepts boot camps in California. When he was first getting started out more than 20 years ago, he was bombarded with options – from lead boxes and public speaking campaigns to website marketing and DVD publishing. Yet, the real secrets to personal trainer marketing go back to the very basics of sales training.

Enthusiasm and energy is the first component of effective personal trainer marketing. This quality is the difference between a cashier and a salesperson. “Many guys come to me and ask how I can charge $100 or more an hour for my personal training,” Sam Bakhtiar remarks. “And I always tell them, I’m not doing anything different than anybody else. The only difference between you and me is that I believe I’m worth it.”

First and foremost, a trainer must have confidence in the product. Sam Bakhtiar’s personal trainer marketing seminars, e-books and business coaching calls all begin with very basic business model development. Sam looks at a trainer’s program offerings and assesses the value. From there, he can provide feedback on how to make improvements to the core business to make a product that sells like hotcakes.

The second component to successful personal trainer marketing, he says, is rapport. “Nothing is worse than a robot repeating generic sales scripts,” Sam says. He does provide scripts in his personal trainer mentorship program materials, but there is room for improvisation and being an all-around genuine person. “Asking questions is the best thing you can do to further your sales goals. You want to know which football teams your clients like, what hobbies and passions they possess, how old their kids are,” Sam explains. Finding common ground and currying a client’s favor will reel in a lifetime member.

Lastly, personal trainer marketing takes time. “Spend as much time as you need with a prospect and treat everyone like your best client – even if you don’t think he or she will buy,” Sam says. “This business is all about building relationships – past, present and future relationships.” He adds that making a good impression can lead to referrals to friends and family later down the road or future sign-ups.

More personal trainer marketing information can be found at Sam’s blog, Interested trainers who want a more step-by-step approach to building a six or seven-figure fitness business can sign up for one-on-one business coaching or a millionaire mastermind retreat in Las Vegas as well.

About Sam Bakhtiar

Sam Bakhtiar is a Persian-born American with over twenty years of experience in fitness training and body building. After completing B.S in Premed and Nutrition, Sam also received a degree of doctorate of Chiropractics. Along with being one of the best fitness trainers, Sam is also a business and marketing expert. After establishing a successful fitness training business with substantial income, Sam is helping other professionals in the industry to achieve their business goals. For more information, please contact using the following information.

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Sam Bakhtiar
Fitness Concepts

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