Pervasent Partners with Zinio to Develop Best-In-Class Mobile App for Digital Reading on iPad

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Zinio App for iPad Achieves Top Spot in Free Apps News Category within First Week of Launch

"After previously working with Pervasent on our successful Zinio iPhone App, we were confident they could collaborate as an extension of our team to help deliver a product that would exceed expectations." - Rich Maggiotto, President & CEO, Zinio.

Pervasent, an innovative solutions-builder for organizations looking to maximize the iPhone, iPad, Android and other mobile channels, today announced its achievement of reaching #1 in the Apple Apps Store’s “news” category, with its recent release of a free iPad application, created in partnership with Zinio, the world’s largest newsstand.

The free application, which launched on April 3, offers over 2,000 top consumer magazines for purchase from around the world, including many top brands, some specifically optimized for an interactive reading experience such as Car and Driver, Dwell, Macworld, National Geographic, Spin, Sporting News and VIVmag.

The Zinio App for iPad features an impressive global magazine newsstand that enables iPad users to shop for subscriptions and single-copy issues with a swipe of their fingertips. The Zinio App for iPad also includes a personal, synchronized library across many devices and an intuitive, interactive reading experience.

“While the iPad is compact in size, the technology for processing and delivering Zinio’s digital assets to an unreleased and unseen device required tremendous effort,” explained Jess Taylor, President of Pervasent.

“The Zinio application needed to maximize every inch of the multi-touch display, while ensuring a responsive, engaging experience within the iPad’s memory constraints. Pervasent leveraged its development expertise to produce the successful Zinio App for iPad, which immediately shot to the top-ranked free apps.”

Making full use of iPad’s Multi-Touch display and full-color fidelity, the Zinio App offers an unparalleled reading experience with unique added benefits. Unlike most apps, which are designed for specific devices, the Zinio app marries the rest of the Zinio UNITY™ platform to enable readers to pay once for a publication, to be enjoyed across multiple platforms and devices including their iPad, iPhone, iPod touch or personal computer.

With the Zinio App for iPad, readers can move seamlessly within each magazine page between text, interactive graphics, animated illustrations, videos and much more. Their fingertips determine the experience -- enlarging photos, launching web pages from advertisements and editorial, viewing videos, how-to guides and slideshows, and instantly sharing articles with friends, family and co-workers.

“To meet the iPad launch date, we needed to execute a multi-dimensional project in six weeks that typically would have required six months of work,” explained Rich Maggiotto, President & CEO, Zinio. “After previously working with Pervasent on our successful Zinio iPhone App, we were confident they could collaborate as an extension of our team to help deliver a product that would exceed expectations.”

Pervasent will continue to partner with Zinio to enhance the Zinio App for iPad, with expectations to continuously add capabilities and features.

About Pervasent:
Founded in 2000, Pervasent focuses on deploying creative and innovative solutions for businesses looking to exploit the iPhone, iPad and other mobile channels for their offerings. Pervasent specializes in best-of-breed user experience design that balances application performance with the bandwidth realities of today's cellular networks. Over 50 applications developed by Pervasent are currently available on the Apple App store. Headquartered in Oakland, CA, Pervasent (http://www.pervasent.com) can be contacted at inquiries@pervasent.com or (510) 903-1001.

About Zinio:
Zinio is the world's newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world. Through the ZINIO UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital titles, Zinio’s e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.

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Stuart Williams / Jess Taylor
Pervasent
(510) 903-1001
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