DeBug The Myths Hits the Road Along the East Coast

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RISE, Responsible Industry for a Sound Environment is embarking on a nationwide tour to "Debug" the myths about pest control products and fertilizers and their importance to health and safety. Look for the RISE "swarm" coming to a town near you soon.

Debug the Myths, a consumer education program sponsored by RISE (Responsible Industry for a Sound Environment)®, is hitting the road to help people understand the benefits of pesticide and fertilizer products. The Debug the Myths branded RV will be making stops all along the east coast, starting in Tampa, Fla. and ending in Buffalo, NY, featuring interactive opportunities for both kids and adults to engage in.

Participants at the road show stops will experience the following:

  • The chance to star in their own “Honey, I Shrunk the Kids” moment by taking a picture in front of a green screen and choosing a “pest’s eye view” background to add to the image.
  • Find out what invasive pest matches their personality by taking the "What Pest Are You?" [link to quiz] quiz.
  • Help with a community clean-up to demonstrate how pest management and plant health products can help protect and beautify green areas.
  • Find out where pests might be hiding in your home by taking our virtual house tour [link to flash piece] to uncover hidden house guests.

The Debug the Myths RV can be tracked [link to road show page] on the Debug the Myths Web site. Photos, videos and response from tour participants will be posted on the site throughout the tour. The tour will include the following stops:

  • Tampa (March 17-21): Debug the Myths will sponsor a Toronto Blue Jays spring training game and swarm Florida’s Largest Home & Garden Show [link to web site]. DeBug the Myths also is teaming up to clean up by working with the Boys and Girls Club of Tampa to makeover the green space adjacent to their facility.
  • White Plains, New York (March 26-28): Homeowners in Westchester County are known for beautiful homes and landscaping. Debug the Myths is partnering with the White Plains Parks and Recreation Department on Saturday, March 27 for a Family Fun Day at Delfino Park.

Future stops and activities will be announced in the coming weeks on

Established in 1991, RISE is a national not-for-profit trade association who works as a resource to the media and provides journalists and others with current and accurate information on key pesticide and fertilizer issues. They educate about the benefits of specialty pesticide and fertilizers use and the risks posed by pests , that left untreated can cause serious health and safety threats.


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