Bell Rock Growers Expands Southeast and Midwest Distribution of Pet Greens® Products

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Three new distributors deliver Bell Rock Growers pet products Powered of Green Nutrition™ to 19 Southeast and Midwest states. Howard Pickens will represent Bell Rock Growers during Global Pet Expo (Booth #2618), presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) at the Orange County Convention Center in Orlando, February 12-14, 2009. Distributors and retailers interested in exploring marketplace growth opportunities are invited to contact Pickens at 973.398.3038 or howard.pickens@bellrockgrowers.com.

Bell Rock Growers Pet Greens(R) Garden available soon with new retailers in 19 Midwest and Southeast states.

Pet owners across the country are discovering the nutritional benefits of wheat grass when added to their pets' diets. Expanding Pet Greens availability with major pet retailers across the Southeast and Midwest gives pet owners access to the very best in green nutrition options

Bell Rock Growers, the pioneer grower and supplier of green nutrition pet products, signed new agreements with three major distributors in the Southeast and Midwest. Designed to capitalize on the enormous marketplace potential for green nutrition pet products, the latest distributor agreements will deliver Bell Rock Growers' exclusive Pet Greens® products, Powered with Green Nutrition™, to an enthusiastic audience of health conscious pet owners in 19 states throughout the Southeast and Midwest. Show specials are available to retailers and distributer attending Global Pet Expo (Booth #2618), presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) at the Orange County Convention Center in Orlando, February 12-14, 2009.

Retailers in the Southeast are signing up to carry Bell Rock Growers' Pet Greens Treats, Pet Greens Garden self-grow wheat grass kits, Pet Greens Dried Catnip Buds and the company's exclusive grooming line made with wheat grass. New distribution includes stores throughout Alabama, Georgia, North Carolina, South Carolina, Tennessee and the Florida Panhandle.
Two major distributors in the Midwest will deliver Bell Rock Growers' Pet Greens Treats, Pet Greens Garden self-grow wheat grass kits and exclusive grooming line made with wheat grass to retailers in Missouri, Illinois, Indiana, Wisconsin, Minnesota, Kansas, Oklahoma, Nebraska, Northern Kentucky, Western Ohio, Iowa and the Dakotas.

Bell Rock Growers is stocking local pet store shelves across the nation with the power of green nutrition. According to Bell Rock Growers Co-founder Marty Walls, interest in green nutrition products for pets is on the rise. "Pet owners across the country are discovering the nutritional benefits of wheat grass when added to their pets' diets. Expanding Pet Greens availability with major pet retailers across the Southeast and Midwest gives pet owners access to the very best in green nutrition options," says Walls.

A recent survey conducted by Kelton Research shows strong growth potential for green nutrition products among pet owners nationwide. According to the study, more than 79 percent of dog and cat owners would like to include green nutrition more often in their pets' diets. Sixty-five percent would choose a green treat over a non-green treat for their pets, depending on the price. Twenty-five percent would be willing to pay more for products with green nutrition.

Vitamins, minerals and other nutrients found in wheat grass are known to improve digestion, skin and gum condition, neutralize infection, enhance night vision and boost resistance to disease, among other benefits. Wheat grass also satisfies pets' instinctual cravings for greens, providing a safe alternative to potentially harmful household plants and chemically-treated outside grasses.

Bell Rock Growers provides an industry exclusive line of pet products Powered with Green Nutrition™. Consumer demand has already translated into strong sales for Bell Rock Growers. Pet Greens® Live Pet Grass® is currently a leading cat SKU in major retail chains, selling over 30,000 units per week.

Pet Greens Treats come in five tasty recipes: New Savory Salmon, Roasted Chicken or Deep Sea Tuna semi-moist treats for cats; Roasted Chicken or Savory Beef jerky-style treats for dogs. All five varieties of Pet Greens Treats are made with wholesome ingredients, including certified organic wheat grass. Recipes contain no wheat gluten, no corn, and no artificial colors or flavors. Pet Greens Garden self-grow wheat grass kits make it easy to grow certified organic greens right out of the bag. Pet Greens Dried Catnip Buds are highly potent, yet safe and non-addictive treats for cats used to stimulate exercise and play. Bell Rock Growers' exclusive Pet Greens grooming line for dogs and cats contains five percent added wheat grass to help soothe and heal dry skin, while enhancing the skin's immunity.

About Bell Rock Growers

Based in San Marcos, Calif., Bell Rock Growers is a certified organic grower of live wheat grass and the pioneer supplier of green nutrition products for pets. Bell Rock Growers' complete line of products Powered with Green Nutrition™ include: Pet Greens® Live Pet Grass® and Live Catnip; five varieties of Pet Greens Treats for cats and dogs; Pet Greens Garden self-grow wheat grass kits; and an all-natural grooming line made with wheat grass. For more information, go to http://www.bellrockgrowers.com.

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Kirk Surry
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